# Fashion Statement Ads 360 Degrees Asks You To Make Your Statement By Ayman | Published 2009-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/360-degrees-make-your-statement References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/02/cool-360-degrees-campaign-make-your.html) & [coloribus](http://www.coloribus.com/paedia/tags/360_make_your_statement/) 360 degrees, a German clothing and footwear company, collaborated with advertising agency McCann Erickson, Germany, on this [ad campaigns](https://www.trendhunter.com/trends/legitimate-you) that asks you to make your own statement using their shoulder bags and t-shirts. The idea is simple: find a [t-shirt with a graphic](https://www.trendhunter.com/trends/made-to-order) that speaks to you and complement it with the shoulder bags. This results in a cool style that makes a statement about smoking, racism and discrimination, sexism and other social issues. The ads were photographed by Sonja Müller with a creative team that includes creative directors Daniel Henning and Thorsten Adenauer who was also the art director; copywriter Daniel Henning, and illustrator James Cruickshank. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 23% | Activity: 7% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Personalized Fashion:** Opportunity for brands to allow customers to create their own statement by customizing clothing and accessories. - **Socially Conscious Fashion:** Rise of fashion brands using advertising campaigns to highlight social issues and encourage activism. - **Collaborative Advertising:** Increasing trend of partnerships between clothing companies and advertising agencies to create impactful campaigns. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can explore integrating customization options into their product offerings to cater to individual statements. - **Advertising:** Advertising agencies can tap into the demand for socially conscious campaigns by collaborating with fashion brands. - **Graphic Design:** Graphic designers can apply their skills in creating impactful illustrations and graphics for fashion advertising campaigns. ## Related on Trend Hunter - [Stylistic Footwear Campaigns](https://www.trendhunter.com/trends/make-your-way-campaign.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md)