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# 360-Degree VR Performances
Bjork Livestreamed a 360-Degree Concert in Virtual Reality

By Laura McQuarrie | Published 2016-06-30 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/360-degree-concert
References: [pastemagazine](https://www.pastemagazine.com/articles/2016/06/bjork-first-vr-360-live-stream.html) & [dentsulab.tokyo](http://dentsulab.tokyo/events/20160628/)

At the [National Museum of Emerging Science and Innovation](https://www.trendhunter.com/trends/virtex) in Tokyo, Icelandic musician Björk livestreamed her 360-degree concert in virtual reality, which is significant because she's now the first artist to do so.

The video was captured with [Dentsu Lab Tokyo](https://www.trendhunter.com/trends/comicast) as part of the Björk Digital exhibition, featuring a performance of 'Quicksand' from Björk's newest album, 'Vulnicura.' During the performance, Björk further embraced cutting-edge technology by sporting a 3D-printed face mask that was created in collaboration with designer Neri Oxman.

Last year, Björk launched a 360-degree music video on [YouTube](https://www.trendhunter.com/trends/ubco-2x2) and a dedicated app for her song 'stonemilker.' By sharing her latest performance in a live 360-degree virtual reality format, this could inspire new ways for other artists to connect with fans all over the world in the future.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 19% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### Key Themes Behind This Trend

- **360-degree VR Performances:** The trend of livestreaming 360-degree concerts in virtual reality offers an opportunity for artists to create immersive experiences for global audiences.
- **3d-printed Fashion:** The use of 3D-printed face masks in Björk's concert highlights the potential for disruptive innovation in the fashion industry.
- **Interactive Music Videos:** Björk's use of interactive and immersive music videos, such as her 360-degree video on YouTube, showcases an emerging trend in the music industry.

### Where This Applies

- **Music:** The music industry can leverage livestreaming and virtual reality technologies to create innovative ways of engaging with fans.
- **Fashion:** The fashion industry can explore the integration of 3D-printing technology to create unique and customizable fashion pieces.
- **Technology:** Advancements in virtual reality, livestreaming, and interactive media offer disruptive innovation opportunities for the technology industry.

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- [Virtual Idol Concerts](https://www.trendhunter.com/trends/hatsune-miku-voltage-live.md)
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- [Sports Event Virtual-Reality Apps](https://www.trendhunter.com/trends/xtadium.md)
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- [Immersive Audio Experiences](https://www.trendhunter.com/trends/xo-audio.md)