# Lethal Lipstick Photoshoots The ‘35mm Fashion Photography' Feature Captures Vibrant Ma By Marriska Fernandes | Published 2011-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/35mm-fashion-photography References: [fashionising](http://www.fashionising.com/beauty/b--All-in-the-lips-11268.html) & [35mmfashionphotography](http://35mmfashionphotography.com) While some photographers focus on the sultry side of a model by using extravagant couture, ‘35mm Fashion Photography’ used their incredibly smart photographers to capture [red-lipped shoots](https://www.trendhunter.com/trends/lip-color-collection). These fiery fashion captures simply dominate over any couture spread on any given day. Modeled by Natascha, the shoot captures her in luscious [berry and pink lipstick](https://www.trendhunter.com/trends/bisou-balm) shots, such that one can only wonder how to sport such makeup. Dressed in simple top and fuchsia jeans, Natascha stands out due to the [bold and bright lipstick](https://www.trendhunter.com/trends/reserve-lip-color) that she is seen sporting. Makeup artist Phoebe Goulding has seriously done an incredible job at creating a '70s glam look with the lips being the highlight of the shoot. So if you are wondering how to look voluptuous without draining a whole in your pocket for the dress, worry not as it’s simply lipstick that can do the trick. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 47% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Smart Photographers:** Innovative use of smart photographers to capture vibrant lipstick shoots opens up opportunities for unique and eye-catching fashion photography. - **Bold Lipstick:** The dominance of bold and bright lipstick in fashion captures presents opportunities for cosmetic companies to create and market vibrant lip products. - **'70s Glam:** The revival of '70s glam in makeup looks, with the lips being the highlight, provides opportunities for makeup artists and beauty brands to create retro-inspired collections. ### Industries Being Reshaped - **Fashion Photography:** The use of smart photographers in capturing vibrant lipstick shoots presents disruptive innovation opportunities for the fashion photography industry. - **Cosmetics:** The dominance of bold and bright lipstick in fashion captures opens up disruptive innovation opportunities for the cosmetics industry to create vibrant lip products. - **Makeup and Beauty:** The revival of '70s glam in makeup looks, with a focus on bold lips, provides disruptive innovation opportunities for the makeup and beauty industry to create retro-inspired collections. ## Related on Trend Hunter - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md) - [Ulltra-Vibrant Lip Colors](https://www.trendhunter.com/trends/smashbox-canada.md) - [Vibrant Fuchsia Lipstick Shades](https://www.trendhunter.com/trends/velvet-cream-lipstick.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md) - [Versatile Long-Lasting Lipsticks](https://www.trendhunter.com/trends/longlasting-lipstick.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Dazzling Lipstick Collections](https://www.trendhunter.com/trends/in-the-spotlight-collection.md)