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# Bright Yellow Knit Sneakers
The YEEZY BOOAT 350 V2 Sneakers Arrive in a VIbrant Marsh Colorway

By Amy Duong | Published 2020-01-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/350-v2
References: [hypebeast](https://hypebeast.com/2020/1/adidas-yeezy-boost-350-v2-marsh-fx9034-release-date-info) & [yeezysupply](https://www.yeezysupply.com/product/FX9034)

[adidas](https://www.trendhunter.com/trends/sand-colorway) Originals and Kanye West introduce a new colorway of the YEEZY BOOST 350 V2 silhouette entitled 'Marsh.' The base foundation is a yellow-gold hue and the entire model is adorned in different shades of the same color. The uppers are constructed from the familiar adidas technology -- the [Primeknit](https://www.trendhunter.com/trends/ultraboost-collection) makes up the uppers to deliver flexibility and functional response.

It boasts a [monochromatic influence](https://www.trendhunter.com/trends/bl01) as the design is split in half with a post-dyed monofilament stripe of the side in a light gray color. Another slight contrast in color on the model is the dark mustard yellow that lines the collar of the show. It then sits on semi-transparent midsoles and outsoles in yellow and white colors. Details that round out the shoe are yellow rope laces, a BOOST footbed in a full length, and tab-less heel.

Image Credit: YEEZY Supply

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 48% | Activity: 10% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Vibrant Colorways:** Opportunity to introduce bold and eye-catching color variations in footwear design.
- **Monochromatic Influence:** Potential for creating visually striking designs by incorporating contrasting monofilament stripes.
- **Functional Response Technology:** Innovative materials like Primeknit offer flexible and responsive features for enhanced footwear performance.

### Where This Applies

- **Athletic Footwear:** Disruptive innovation opportunity to create attention-grabbing athletic shoes with vibrant colorways.
- **Fashion Retail:** Opportunity to capitalize on the growing demand for monochromatic-influenced fashion products.
- **Textile Manufacturing:** Potential for integrating functional response technology like Primeknit into various textile products.

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