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# Rustic Syrup Packaging
3/4 Oz. Tonic Maison's Syrup Shows Off Its Raw, Natural Side

By Laura McQuarrie | Published 2014-07-12 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/34-oz-tonic
References: [thedieline](http://www.thedieline.com/blog/2014/7/1/34oz-tonic-maison) & [34oztonicmaison](http://www.34oztonicmaison.com/)

Branding and packaging for 3/4 oz. Tonic Maison was developed to match the idea that 3/4 oz. is all of the syrup you'll need to make the perfect [gin and tonic](https://www.trendhunter.com/trends/i-love-harris-gin).

The syrup is made from a mix of [natural ingredients](https://www.trendhunter.com/trends/cheeky-cocktails-flavored-syrups) like organic cane sugar, lemongrass, orange zest, spices and cinchona bark. In contrast to other syrups on the market, 3/4 oz. Tonic Maison has a rich flavor and a brilliant amber color. To support the natural quality of the syrup, [packaging for the product](https://www.trendhunter.com/trends/sapling-spirits-vodka) is described as "urban meets nature." The bottles are packaged in wooden boxes and protected from being bumped around with fur. There's a rawness to the whole feel, but the warmth of the materials makes it comforting.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 52% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Natural Ingredients:** The use of natural ingredients in packaging and branding offers an opportunity for businesses to meet the growing consumer demand for more sustainable and eco-friendly products.
- **Rustic Packaging:** Rustic packaging designs, such as using wooden boxes, provide a unique and tactile experience for consumers and create a sense of authenticity and craftsmanship.
- **Urban-nature Fusion:** Blending urban and natural elements in packaging design can create a visually striking and appealing aesthetic that attracts consumers seeking a balance between modernity and sustainability.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can utilize natural ingredients and rustic packaging to stand out in the market and cater to health-conscious and eco-conscious consumers.
- **Craft Spirits:** Craft spirits can take advantage of the rustic packaging trend to position their products as artisanal and premium offerings, appealing to consumers looking for unique and high-quality experiences.
- **Sustainable Lifestyle Products:** Brands offering sustainable lifestyle products can incorporate the urban-nature fusion trend in their packaging design to communicate their commitment to both style and environmental consciousness.

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