# $310k Vertu Phone Diamonds and Emeralds and Rubies, Oh My! By Going Like Sixty | Published 2006-12-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/310k-vertu-phone-diamonds-and-emeralds-and-rubies-oh-my References: [slashphone](http://www.slashphone.com/11/6126.html) If you have to ask... $310,000. The [Vertu](https://www.trendhunter.com/trends/metavertu) signature "Cobra" phone is a little more special than what you're using. The phone is encrusted with a cobra of [diamonds, rubies and emeralds](https://www.trendhunter.com/trends/fp-journe). **Implications** - To go into the specifics, SlashPhone.com says that it contains one pear-cut diamond, a round white diamond, two emerald eyes and 439 rubies. So you're pretty much getting blinged out from left to right. The gems are encrusted in a curvy shape for more of a classy sexy look. If you can't afford the $310,000 one, there's actually a [cheaper version](https://www.trendhunter.com/trends/nothing-phone-3a) -- for $115,000 that is. The Signature Cobra is currently limited to eight, with an additional 26 that will be produced for those who are willing to purchase it. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 52% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Luxury Technology:** There is a growing trend of integrating luxury materials and design into tech products, offering a unique and extravagant user experience. - **Exclusive Limited Editions:** Limited edition luxury products, like the Vertu Signature Cobra phone, cater to elite customers seeking rarity and exclusivity. - **High-end Customization:** The demand for highly customized luxury items, such as the encrusted gems on the Cobra phone, presents opportunities for personalized, one-of-a-kind products. ### Industries Being Reshaped - **Luxury Goods:** The luxury goods industry can capitalize on the trend by integrating high-end materials and design elements into their tech products. - **Jewelry:** Jewelry brands can explore collaborations with tech companies to create unique pieces of wearable technology that combine precious stones with functionality. - **Customization Services:** Companies specializing in product customization can offer tailored luxury experiences for customers, incorporating premium materials and personalization features. ## Related on Trend Hunter - [Luxe Gold-Plated Smartphones](https://www.trendhunter.com/trends/goldplated-iphone-15-pro.md) - [Gilded Folding Smartphones](https://www.trendhunter.com/trends/huawei-mate-xt-ultimate-design-gold-dragon.md) - [Gilded Valentine's Day Smartphones](https://www.trendhunter.com/trends/caviar-iphone-16-pro.md) - [Luxury Web3 Phones](https://www.trendhunter.com/trends/metavertu.md) - [Electric Vehicle Component Smartphones](https://www.trendhunter.com/trends/caviar-iphone-13-pro-electro.md) - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [Luxury Bespoke Smartphones Designs](https://www.trendhunter.com/trends/iphone-2g.md) - [Premium Crystal-Adorned Phones](https://www.trendhunter.com/trends/brilliant-collection.md) - [Mixed-Reality Headset Smartphones](https://www.trendhunter.com/trends/caviar-vision-iphone-15-pro.md)