# Unconventionally Edgy Florals The 3.1 Phillip Lim Resort 2013 Collection is Alternative By Jennifer Gosnell | Published 2012-06-08 | Updated 2012-06-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/31-phillip-lim-resort-2013 References: [fashionologie](http://www.fashionologie.com/31-Phillip-Lim-Resort-2013-Pictures-23443500?more=true) & [style](http://www.style.com/fashionshows/review/2013RST-PLIM/?mbid=rss_runway) The 3.1 Phillip Lim 2013 collection features some [daring floral patterns](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent). The florals in the collection are shaped and put onto edgy designs, giving the whole look an updated twist. While florals are traditionally seen incorporated into a more girly look, the 3.1 Phillip Lim 2013 collection is completely shaking up this notion. With dense fabric florals and florals inserted onto pinstripes and other patterns, the looks are definitively more upscale and offbeat than what is expected from floral frocks. The head-to-toe [floral pantsuit](https://www.trendhunter.com/trends/femininity-in-bloom) is yet another way of shaking up this expectation. The mix of [floral pattern and leather](https://www.trendhunter.com/trends/oasis-society) adds a naughty and nice vibe to the look of the campaign. The designs alternate from a touch of floral to all-over flowers. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 58% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Alternative Florals:** The use of unconventional floral patterns and edgy designs in the 3.1 Phillip Lim collection opens up opportunities for disruptive innovation in the fashion industry. - **Upscale Floral Fashion:** The incorporation of dense fabric florals and mixing them with other patterns in the collection presents disruptive innovation opportunities for high-end fashion brands. - **Floral Pantsuits:** The introduction of head-to-toe floral pantsuits with a mix of floral pattern and leather creates a disruptive innovation potential in the formal wear industry. ### Who This Affects Most - **Fashion:** The unconventional floral designs in the 3.1 Phillip Lim collection can inspire disruptive innovation in the fashion industry, encouraging designers to experiment with bold patterns and edgy designs. - **High-end Fashion:** The upscale and offbeat floral designs in the 3.1 Phillip Lim collection present an opportunity for disruptive innovation in the high-end fashion industry, allowing brands to redefine traditional floral aesthetics. - **Formal Wear:** The introduction of floral pantsuits with a mix of floral pattern and leather in the 3.1 Phillip Lim collection creates a disruptive innovation potential in the formal wear industry by offering a unique and edgy alternative to traditional formal attire. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Print-Forward Apparel Collections](https://www.trendhunter.com/trends/the-lilly-reserve-collection.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md)