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# Misty Neutral Lookbooks
The 3.1 Phillip Lim Resort 2011 Collection is Casual and Soft

By Joanne Lam | Published 2010-06-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/31-phillip-lim-resort-2011
References: [studdedhearts.blogspot](http://studdedhearts.blogspot.com/2010/06/31philliplim.html) & [31philliplim](http://www.31philliplim.com/)

The 3.1 [Phillip Lim Resort](https://www.trendhunter.com/trends/phillip-lim-1) 2011 lookbook presents the collection as a foggy, mystical composition. The neutral colors on these casual outfits give the entire series a calm and elegant feel.

The soft whites, beiges and grays gives off the vibe of dressing for a chilly Sunday morning. As a [resort collection](https://www.trendhunter.com/trends/the-resort-collection), the simple yet classy pieces would definitely make those lazy mornings outfits easy to put together.

**Implications** - This [misty photography](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) exudes elements of longing and despair. Many consumers are looking for these common emotions to be embodied in certain products, as their purchases can then provide a form of expression for these individuals. Companies should consider how to infuse their commodities with specific emotions that can then be marketed to a broad consumer base.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 51% | Activity: 8% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Misty Imagery:** Brands can tap into consumers' desire for emotion-infused imagery to market their products.
- **Soft and Neutral Aesthetics:** The popularity of calm and elegant tones in fashion could extend to other industries such as home decor and beauty.
- **Casual Resort Wear:** There is potential for the growth of casual resort wear as consumers seek comfort and simplicity in their vacation attire.

### Where This Applies

- **Fashion:** Designers can explore the trend of misty and emotional imagery in their marketing campaigns.
- **Home Decor:** Soft and neutral aesthetics in fashion could translate to a desire for similar tones and textures in home decor products.
- **Beauty:** Neutral and calming color palettes in fashion could inspire a desire for similar shades in makeup and skincare products.

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