# Childlike Fashion Ads The 3.1 Phillip Lim Fall 2014 Campaign Stars a Playful Tilda Lindstam By Meghan Young | Published 2014-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/31-phillip-lim-fall-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/3-1-phillip-lim-2014-fall-winter-campaign/) & [31philliplim](http://www.31philliplim.com/) The 3.1 Phillip Lim Fall 2014 ad campaign appears to be holding onto the playfulness of summer with a series of childlike fashion ads. It captures model Tilda Lindstam as she swings high up on a rooftop as well as flying a kite. Of course, this is no typical playground. With a [concrete jungle in the backdrop](https://www.trendhunter.com/trends/back-to-the-city), the images are much more surreal than one would first think. Shot on location in New York City by photographer Vincent van de Wijngaard, the 3.1 Phillip Lim Fall 2014 ad campaign is nevertheless ready for the upcoming cooler season. The childlike fashion ads showcases a chic overcoat, chunky booties and loose pants that are both stylish and comfortable. Women will be able to play in these outfits. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 81% | Activity: 78% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Playful Fashion Campaigns:** Opportunity for fashion brands to incorporate more playful and childlike elements in their campaign ads to draw in more consumers. - **Surrealistic Imagery in Advertising:** Incorporating surrealism in fashion advertising as a way to stand out and create memorable visuals that resonate with consumers. - **Combining Chic and Comfortable Clothes:** Growing demand for incorporating both stylish and comfortable clothing options in fashion, creating opportunities for innovative designs that cater to both aspects. ### Sectors Adopting This - **Fashion Industry:** Opportunity for fashion brands to incorporate more playful and childlike elements in their campaign ads. - **Advertising Industry:** Opportunity for advertising agencies to experiment with surrealistic imagery and create memorable visuals that resonate with consumers. - **Clothing Design Industry:** Growing demand for innovative designs that cater to both stylish and comfortable clothing options. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)