# Floral Springtime Ice Creams The Baskin-Robbins 31 Enjoy Spring Promotion is Launching in Japan By Michael Hemsworth | Published 2024-02-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/31-enjoy-spring-promotion References: [soranews24](https://soranews24.com/2024/02/29/sakura-and-matcha-from-150-year-old-kyoto-tea-merchant-ice-creams-arrive-at-baskin-robbins-japan/) & [31ice.co.jp](https://www.31ice.co.jp)  The [Baskin-Robbins](https://www.trendhunter.com/trends/baskinrobbins-x-mitsukoshi) 31 Enjoy Spring promotion is being launched by the brand at participating locations in Japan as a series of ice creams that perfectly capture the essence of springtime conditions. The ice creams come in four flavors including Sakura, Burgundy Cherry, Cotton Candy Pastel and Matcha Brownie, which is crafted with matcha green tea from [Kitagawa Hanbe](https://www.trendhunter.com/trends/uji-matcha-smoothie). The ice creams are arriving alongside [sakura-covered packaging](https://www.trendhunter.com/trends/lotteria-sakura-sweets-fair) to further drive home the spring-themed nature of the frozen treats. The Baskin-Robbins 31 Enjoy Spring promotion is on now with all flavors available for purchase, but only for a limited time. This will see the Matcha Brownie and Burgundy Cherry available through the end of March, while Sakura is around until May 8 and the Cotton Candy Pastel through the end of May 2024. Image Credit: PR Times ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 65% | Activity: 27% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Flavor Innovations:** Exploring unique flavor combinations that capture the essence of specific seasons in food products. - **Limited-time Promotions:** Leveraging time-sensitive marketing strategies to create urgency and drive consumer interest in products. - **Collaborative Ingredient Partnerships:** Forming partnerships to source premium and specialized ingredients that enhance the quality and uniqueness of food offerings. ### Where This Applies - **Food and Beverage:** Incorporating seasonal ingredients and limited-edition offerings to attract consumers seeking novel taste experiences. - **Marketing and Advertising:** Utilizing time-bound campaigns and thematic packaging to create buzz and increase product appeal for targeted customer segments. - **Supply Chain Management:** Exploring collaborations with suppliers to introduce exclusive and high-quality components that differentiate products in the market. ## Related on Trend Hunter - [Regional Springtime Ice Creams](https://www.trendhunter.com/trends/springtime-kanmidokoro.md) - [Collaborative Retailer Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-x-mitsukoshi.md) - [Ice Cream-Inspired Macarons](https://www.trendhunter.com/trends/baskinrobbins-macarons.md) - [Spring Treat Item Launches](https://www.trendhunter.com/trends/jamoca-mousse-royale.md) - [Springtime Sakura Dessert Drinks](https://www.trendhunter.com/trends/sakura-matcha-with-sakura-jelly.md) - [Floral Springtime Donut Ranges](https://www.trendhunter.com/trends/happy-flowers-donuts.md) - [Floral Creamsicle Ice Creams](https://www.trendhunter.com/trends/marigold-dreamsicle-ice-cream.md) - [Summertime Anime Ice Creams](https://www.trendhunter.com/trends/baskinrobbins-japan-pokmon.md) - [Floral Cafe Dessert Ranges](https://www.trendhunter.com/trends/starbucks-japan-cherry-blossom-collection.md)