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# $300,000 Wines
The 1947 Cheval Blanc Wine Sets Record as World's Most Expensive Wine

By Pearl | Published 2010-11-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/304375-french-wine
References: [telegraph](http://www.telegraph.co.uk/news/newstopics/howaboutthat/8138500/304375-bottle-of-white-wine-sets-new-world-record.html) & [chevalblanc1947](http://www.chevalblanc1947.com/)

There is no telling the lengths a wine connoisseur will go to to possess and drink a [great bottle of wine](https://www.trendhunter.com/trends/casa-real). Especially one with deep pockets. A 1947 French Cheval-Blanc 6-liter bottle of wine in a rare Imperial format just sold for $304,375 to a Swiss collector. This price smashes the world record as the most expensive wine ever sold at auction.

The $304,375 wine was created in a very hot year, which concentrated the fruit aromas. The quality of this particular vintage is so high that auction sales typically fetch [astronomical prices](https://www.trendhunter.com/trends/highvalue-charity-auction).

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 2% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **$300,000 Wines:** Wine industry is seeing an increasing demand for rare and expensive vintages.
- **Wine Collectors:** The emergence of extremely wealthy individuals has led to a surge in demand for rare wines, creating opportunities for auction houses and exclusive wine retailers.
- **Luxury Food & Beverage:** The trend toward luxury consumption is driving demand for high-priced wines, creating opportunities for luxury retailers and high-end restaurants.

### Industries Being Reshaped

- **Auction Houses:** The increasing demand for rare and expensive wines is driving large profits for auction houses that specialize in high-end wines.
- **Wine Retailing:** The increasing demand for rare and expensive wines is leading to a proliferation of specialized wine retailers that cater to high-end customers.
- **Fine Dining Restaurants:** Wine is a critical component of fine dining, and high-end restaurants are actively seeking rare and expensive vintages to offer patrons.

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