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# $30,000 Sparkly Computers
Korea's 701 Jewelry PC from Moneaul

By Going Like Sixty | Published 2009-03-31 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/30000-sparlky-computer-koreas-701-jewelry-from-moneaul
References: [us.aving.net](http://us.aving.net/news/view.php?articleId=121295) & [moneual.co.kr](http://www.moneual.co.kr/)

[Korea's](https://www.trendhunter.com/trends/national-chicken-wing-days) most expensive computer is the Moneaul 701 Jewelry. Forget the computing power--just look at the crystal power from 3,500 [Swarovski](https://www.trendhunter.com/trends/golden-concept-1) jewels and the gold and brass. It will sell for about $30,000.

Inside the Moneaul 701 is a 7-inch screen, 500 GB drive, [Intel](https://www.trendhunter.com/trends/sneaker-x) duo core, and Vista operating system. The Moneaul 701 Jewelry proves once again that it is beauty that counts, not what's inside.

**Implications** - While many consumers are still recovering from the recent economic downturn, there exists a large clientele with disposable income. Such individuals are not interested in adapting a frugal lifestyle and continue to seek lavish and high-end products. Businesses that tailor their concepts and products to an elitist group of consumers will see big returns.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 53% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### Why This Trend Is Growing

- **Luxury Tech:** There is a growing trend of high-end, luxury technology products that cater to affluent consumers who seek lavish and exclusive items.
- **Personalized Design:** Consumers are increasingly drawn to products that allow for customization and personalization, such as the Moneaul 701 Jewelry PC adorned with 3,500 Swarovski jewels.
- **Status Symbol:** Owning expensive and extravagant technology products has become a status symbol for affluent individuals, creating a market demand for opulent and visually stunning devices.

### Industries Being Reshaped

- **Technology:** The technology industry can tap into the luxury tech trend by developing high-end, premium products that appeal to affluent consumers looking for extravagant and exclusive devices.
- **Jewelry and Fashion:** The jewelry and fashion industry can explore collaborations with technology brands to create luxurious and visually striking products, offering a blend of technology and elegance.
- **Personalization Services:** Companies catering to personalized design and customization can capitalize on the growing demand for tailor-made technology products, providing unique options for consumers seeking exclusivity.

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