# Durable Sustainable Sweatshirts These Unisex 30 Year Sweatshirts Come with an Unexpected Guarantee By David Ingram | Published 2015-06-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/30-year-sweatshirt References: [dezeen](http://www.dezeen.com/2015/06/17/30-year-sweatshirt-tom-cridland-designed-stand-test-of-time-sustainability-sustainable-fashion/) & [kickstarter](https://www.kickstarter.com/projects/tomcridland/the-30-year-sweatshirt) Designer Tom Cridland is looking to buck the craze of [throwaway fashion culture](https://www.trendhunter.com/trends/regeneration-nation) with his current [Kickstarter](https://www.trendhunter.com/trends/graftek-basics) campaign for The 30 Year Sweatshirt. Designed with sustainability and durability in mind, this [unisex crewneck fashion staple](https://www.trendhunter.com/trends/welterweight-sweats) comes with a 30-year guarantee and can be sent back for free repairs should any natural damage occur. Handmade by traditional Portuguese artisans, the 30 Year Sweatshirt is constructed using a loopback knitting technique and features double reinforced sleeve seams to help prevent any typical wear and tear that may occur over time. The 30 Year Sweatshirt is also made from a combination of organic cotton, premium polyester and a unique silicon finish to prevent shrinkage. Built to last a lifetime, the 30 Year Sweatshirt will be available in five different colors and is designed for a modern and unisex fit in multiple sizes. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 21% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Sustainability in Fashion:** Offering a durable and sustainable product with a guarantee can disrupt the fast fashion industry by promoting conscious consumption among consumers. - **Longevity Guarantees:** Providing guarantees for long-lasting products can become a major selling point and challenge planned obsolescence in industries like fashion. - **Artisan Production:** Investing in traditional production techniques and craftsmanship can create a unique value proposition for premium-quality, durable products that can disrupt industries like textile manufacturing. ### Where This Applies - **Fashion Retail:** Offering durable and sustainable clothing products with guarantees can become a disruptive innovation in the fast fashion industry by shifting consumer habits towards conscious consumption. - **Textile Manufacturing:** Investing in artisanal production techniques and premium-quality materials can disrupt the fast pace and planned obsolescence of fashion by catering to a market of long-lasting, high-quality products. - **Sustainable Apparel Production:** Promoting sustainable and environmentally-conscious practices in apparel production can create a competitive advantage and disrupt industries with unsustainable fashion practices. ## Related on Trend Hunter - [Comfy Hard-Wearing Clothing Collections](https://www.trendhunter.com/trends/vollebak-100-year-range.md) - [99-Year Capsule Collections](https://www.trendhunter.com/trends/66north-2.md) - [Ultra-Ethical Charitable Sweatshirts](https://www.trendhunter.com/trends/good-for-sunday-x-cbc-collaboration.md) - [Circular Winter Jackets](https://www.trendhunter.com/trends/everpuff.md) - [Ethical Organic Cotton Apparel](https://www.trendhunter.com/trends/sport-sweatshirt.md) - [Traceable Zero Waste Jumpers](https://www.trendhunter.com/trends/navygrey.md) - [Cozy Canadiana Apparel](https://www.trendhunter.com/trends/canada-ecofleece-crewneck.md) - [Rugged Athlete-Approved Shirts](https://www.trendhunter.com/trends/ten-thousand-versatile-shirt-20.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md)