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# Audacious Road Trip Contests
Jeep's '30 Miles of Freedom' Contest Drives Adventurers to Win

By Anne Booth | Published 2013-11-26 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/30-miles-of-freedom
References: [jeep](http://www.jeep.com/en/live/30-miles-of-freedom/trip-planner/) & [jeep](http://www.jeep.com/en/)

[Jeep](https://www.trendhunter.com/trends/jeep-rescue-squad) has created a contest where contestants can design their ideal road trip, calling it: '30 Miles of Freedom.' The idea is that anyone can enter and pick a place to begin their adventure and a place to end, traveling a total of 30 miles altogether.

The '30 Miles of Freedom' contest is brilliant as the new 2014 Jeep [Compass](https://www.trendhunter.com/trends/2024-jeep-compass) and Patriot vehicles are the focus of the videos. It is an intelligent way to advertise, while getting people to share their favorite trips across their social media pages. In the end, the winners are to receive a brand new Jeep.

Jeep is using the power of the crowd and people's will to win, to direct a truly [unique contest](https://www.trendhunter.com/trends/lexus-film-masters-challenge) that adds flavor and spirit to advertising. Let's watch these contenders complete their ultimate road trip as Jeep drives away with a winning ad campaign.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 54% | Activity: 98% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Personalized Road Trips:** Opportunity for travel companies to create customized road trip experiences based on customers' preferences and destinations.
- **Social Media Advertising:** Potential for businesses to leverage user-generated content and social media platforms to promote their products and services.
- **Crowdsourced Contests:** Possibility for brands to engage their audience by hosting contests that encourage user participation and creativity.

### Industries Being Reshaped

- **Automotive:** Disruptive innovation opportunity for car manufacturers to incorporate interactive features and technology in vehicles for unique driving experiences.
- **Travel and Tourism:** Opportunity to develop specialized road trip packages and services that cater to individual preferences and provide memorable adventures.
- **Advertising and Marketing:** Chance to explore innovative advertising strategies that involve user-generated content and social media engagement to reach a wider audience.

## Related on Trend Hunter

- [Gamer Rescue Experiences](https://www.trendhunter.com/trends/jeep-rescue-squad.md)
- [Branded Travel Series](https://www.trendhunter.com/trends/travel-south-dakota.md)
- [Special Edition Off-Road SUVs](https://www.trendhunter.com/trends/jeep-concepts.md)
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- [Car-Collaborative Outdoor Apparel](https://www.trendhunter.com/trends/vineyard-vines-1.md)
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- [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md)
- [Adventure-Ready Backroad SUVs](https://www.trendhunter.com/trends/2025-jeep-wrangler-4xe-backcountry.md)
- [Outdoor-Themed Summer Sweepstakes](https://www.trendhunter.com/trends/summer-sweepstakes1.md)