# Month-Long Cosmetic Campaigns 'e.l.f's' '30 Days of New New' Campaign Introduces 15 New Products By Ell Smith | Published 2017-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/30-days-of-new References: [hypebae](https://hypebae.com/2017/9/elf-cosmetics-2017-september-releases) & [elfcosmetics](https://www.elfcosmetics.com/makeup/30-days-new-new) Beauty brand e.l.f is helping consumers get ready for the upcoming fall season with its '30 Days of New New' campaign -- a [month-long beauty promotion](https://www.trendhunter.com/trends/beauty-bay-advent-calendar) that will release a new product every day this month. When a [new makeup line is announced](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection), most consumers expect to see a seasonal eye palette, fall-themed lipsticks or a new blush promotion, however e.l.f has much more excitement in mind. So far, the line includes a futuristic silicone sponge, a new "bubble mask," which caters to two specific problem skin types, five colorful lipsticks and adventurous eye liner pencils available in emerald, navy and eggplant. The [budget-friendly beauty brand](https://www.trendhunter.com/trends/elf-2) will be releasing some of its most popular drugstore products in addition to 15 new products, which will be hitting the market for the first time. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Month-long Cosmetic Campaigns:** e.l.f's '30 Days of New New' campaign introduces 15 new products in a month-long beauty promotion. - **Futuristic Silicone Sponge:** e.l.f's innovative silicone sponge presents a disruptive innovation opportunity in the makeup tools industry. - **Colorful Lipsticks:** e.l.f's release of five colorful lipsticks opens up disruptive innovation opportunities in the cosmetic industry, offering unique and vibrant options. ### Where This Applies - **Beauty and Cosmetics:** e.l.f's '30 Days of New New' campaign showcases disruptive innovation opportunities in the beauty and cosmetics industry with its introduction of 15 new products. - **Makeup Tools:** e.l.f's futuristic silicone sponge presents disruptive innovation opportunities in the makeup tools industry with its innovative design and functionality. - **Cosmetic Manufacturing:** e.l.f's release of colorful lipsticks offers disruptive innovation opportunities in the cosmetic manufacturing industry, creating a demand for unique and vibrant products. ## Related on Trend Hunter - [Telenovela-Inspired Makeup Campaigns](https://www.trendhunter.com/trends/descubre-elfecto-campaign.md) - [Sports-Fan-Inspired Beauty Campaigns](https://www.trendhunter.com/trends/eyes-lips-face-fandom.md) - [Collaborative Date-Ready Cosmetics](https://www.trendhunter.com/trends/elf-beauty.md) - [Festive Film Makeup Collections](https://www.trendhunter.com/trends/revolution-beauty-x-elf-collection.md) - [Fan-Fueled Skincare Campaigns](https://www.trendhunter.com/trends/peculiar-behavior.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [Jelly-Inspired Primers](https://www.trendhunter.com/trends/Jelly-Pop-Dew-Primer.md) - [Unholy Skincare Campaigns](https://www.trendhunter.com/trends/divine-skintervention.md)