# Antique Entomology Branding 3 Pairs Packaging Channels Insect-Collecting Nostalgia By Amelia Roblin | Published 2011-12-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/3-pairs-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/12/3-pairs-student-work.html) & [jessieusie](http://www.jessieusie.com/#2001175/3-Pairs) There is an academic artistry associated with the collection, archiving and displaying of insect samples that seems to have been forgotten by time. 3 Pairs packaging is one graphic design student's attempt to breathe life back into the old avocation through the reinvention of an encyclopedic visual style. Jessie Usié was assigned to conceive a product for which to establish a brand identity. A line of empty jars, bottled chemicals, envelopes, pinning blocks, display cases, precision utensils, labels and even a [butterfly net](https://www.trendhunter.com/trends/bees-bugs-and-butterflies) was created, assembling a kit of tools and accessories for [bug-loving hobbyists](https://www.trendhunter.com/trends/charm-collection). Intricate grayscale illustrations of [moths and beetles](https://www.trendhunter.com/trends/murder-hornet-ring) mark 3 Pairs packaging, referencing the sorts of images found in biology textbooks from hundreds of years past. Old fashioned typefaces and compartmentalized labeling afford the dignified aesthetic of 19th century design. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 95% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Entomology Nostalgia:** Opportunity to tap into consumers' desire for vintage and historic aesthetics in entomology-related products. - **Encyclopedic Visual Style:** Opportunity to create educational and informative packaging designs using intricate illustrations and old-fashioned typefaces. - **Bug-loving Hobbyists:** Opportunity to create specialized products and accessories for a niche market of insect collectors and enthusiasts. ### Industries Being Reshaped - **Graphic Design:** Graphic designers can incorporate vintage and educational aesthetics in their packaging designs. - **Entomology:** Entomology brands can use the nostalgia trend to re-introduce traditional insect-collecting products and accessories. - **Hobby:** Hobby companies can market bug-collecting tools and accessories to a niche group of insect collectors and enthusiasts. ## Related on Trend Hunter - [Life-Sized Puzzled Insect Capsules](https://www.trendhunter.com/trends/insect-collection.md) - [Educational Insect Puzzle Kits](https://www.trendhunter.com/trends/makerkid-kits.md) - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md) - [Insect-Inspired Technical Baggage](https://www.trendhunter.com/trends/metamorphosis-collection.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Bird-Shaped Food Packagings](https://www.trendhunter.com/trends/bigbilled-bird-food-concept.md)