# Birthday Dessert Candy Bars The 3 Musketeers Birthday Cake Bars are a Walmart Exclusive By Michael Hemsworth | Published 2018-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/3-musketeers-birthday-cake References: [chewboom](https://www.chewboom.com/2018/10/07/new-3-musketeers-birthday-cake-flavor-unveiled/) & [mars](https://www.mars.com/global/brands/confectionery) The 3 Musketeers Birthday Cake bars have been announced by the brand as its newest flavor for the first time in six years that is sure to come as a delight to consumers who favor the [sweet candy bar](https://www.trendhunter.com/trends/butterfinger-marshmallow). The candy bar is characterized by a vanilla-flavored nougat that has been infused with a colorful mix of sprinkles before being covered in milk chocolate. The bars will come in traditional single-serve varieties as well as sharing packs that contain 28 miniatures, which are individually packaged and branded with celebratory phrases like "U R My One Wish" and "Life's a Party," amongst others. The 3 Musketeers Birthday Cake bars will be available exclusively at [Walmart](https://www.trendhunter.com/trends/snickers-butterscotch-scoop) starting in October with a nationwide release starting January 2019. Image Credit: Mars Wrigley ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 55% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Celebration-inspired Products:** Other brands should consider launching celebration-inspired products like candy bars to cater to consumers' love for seasonal and festive items. - **Nostalgia Marketing:** Brands can use nostalgia as a marketing tactic to attract consumers by reviving discontinued or forgotten product lines like 3 Musketeers did with the Birthday Cake bars. - **Limited-edition Releases:** The success of the 3 Musketeers Birthday Cake bars could spur other brands to experiment with limited edition releases that create excitement and urgency amongst consumers. ### Where This Applies - **Confectionery:** The confectionery industry could capitalize on the trend of launching party-inspired candy bars like the 3 Musketeers Birthday Cake bars to attract new customers. - **Retail:** Retailers could leverage the popularity of limited-edition candies like the 3 Musketeers Birthday Cake bars to drive traffic and sales in-store or online. - **Food and Beverage:** The food and beverage industry could benefit from creating more celebration-inspired products like the 3 Musketeers Birthday Cake bars to tap into consumers' love for festive items. ## Related on Trend Hunter - [Cake-Flavored Nutrition Bars](https://www.trendhunter.com/trends/barebells-birthday-cake.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/snickers-butterscotch-scoop.md) - [Cake-Inspired Truffle Bar Treats](https://www.trendhunter.com/trends/honey-mamas-truffle-bars.md) - [Gifting-Ready Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-happy-birthday.md) - [Romantic Malted Cake Bars](https://www.trendhunter.com/trends/raspberry-maltesers-cake-bars.md) - [Churro-Inspired Candy Bars](https://www.trendhunter.com/trends/kit-kat-churro.md) - [Sweet Celebration Churros](https://www.trendhunter.com/trends/birthday-cake-churros.md) - [Carnival-Flavored Candy Bars](https://www.trendhunter.com/trends/kit-kat-cotton-candy.md) - [Birthday-Themed Mochi Treats](https://www.trendhunter.com/trends/mymochi-and-mattel.md)