# Super Bowl Personal Ads Woman Raises $3M to Find a Husband By Cecilia Biemann | Published 2008-10-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/3-million-superbowl-personal-ad-woman-solicits-donations-via-website References: [buzzfeed](http://www.buzzfeed.com/sarahmorgan/3-million-personal-ad-d8) & [SuperBowlSingleGirl](http://SuperBowlSingleGirl.com) In a desperate attempt to land herself a husband, Manhattan single Amy Borkowsky has set up a website to try and raise $3 million in order to buy 30 seconds of airtime for a personal ad at the Superbowl. Armed with the philosophy that dating is a numbers game, her aim is to advertise herself to the millions of potential husbands who will be watching the game. Even if she doesn’t raise the $3 million, I’m guessing that the media and blog attention she is generating out of this will help end her man-drought. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 18% | Activity: 58% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Crowdfunding Personal Ads:** The trend of using crowdfunding platforms to raise money for personal advertisements presents disruptive innovation opportunities in the advertising industry. - **Hyper-targeted Advertising:** The trend of using highly targeted personal advertisements aimed at specific demographics offers disruptive innovation opportunities in the advertising industry. - **Event-based Personal Ads:** The trend of using major events like the Super Bowl to broadcast personal ads presents disruptive innovation opportunities in the advertising industry. ### Sectors Adopting This - **Crowdfunding:** The crowdfunding industry can capitalize on the trend of using crowdfunding platforms to raise money for personal advertisements. - **Advertising:** The advertising industry can benefit from the trend of hyper-targeted personal advertisements. - **Media and Entertainment:** The media and entertainment industry can explore the trend of event-based personal ads to monetize major events like the Super Bowl. ## Related on Trend Hunter - [Big Game Contest Ads](https://www.trendhunter.com/trends/turbotax-1.md) - [Poop-Themed Game Day Ads](https://www.trendhunter.com/trends/poop-on-super-bowel-monday.md) - [Romantic Dating App Experiences](https://www.trendhunter.com/trends/bumble-success-stories.md) - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Beer Can Matchmakers](https://www.trendhunter.com/trends/tallboysonly.md) - [Live Field Goal Campaigns](https://www.trendhunter.com/trends/kick-of-destiny.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Branded Dating Experiments](https://www.trendhunter.com/trends/care-profiles.md) - [Limited-Time Dating Sites](https://www.trendhunter.com/trends/eat-cute.md)