# 3-D Tongues Japanese Subway Ads By Bianca | Published 2007-11-27 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/3-d-tongues-japanese-subway-ads References: [cscout](http://www.cscout.com/blog/2007/11/22/trend-3d-ads-in-japanese-train-stations.html<ahttp;://www.cscout.com/blog/2007/11/22/trend-3d-ads-in-japanese-train-stations.html) [3-D](https://www.trendhunter.com/trends/3d-billboards) tongues probably aren't the first thing that comes to mind when you think about a Japanese subway station, but then again, [Tokyo](https://www.trendhunter.com/trends/tokyo-popups) is filled with the unexpected. The plastic, human-sized Pepto-Bismol pink tongues were spotted at Ometesando station on glossy boards of the same color, with white text on each tongue hinting at reasons why having fresh breath might be a good idea. The intention of these enormous tongues? To raise awareness for Reach toothbrushes, specifically, those with the [tongue scraper pad](https://www.trendhunter.com/trends/foamgle) on the back. They definitely encourage brand interaction. A [C-Scout Japan](http://www.cscout.com/blog/2007/11/22/trend-3d-ads-in-japanese-train-stations.html) rep said the ads were getting quite a bit of hands on attention; old and young were walking up to touch and attempt to lift the giant tongues. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 60% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **3-D Ads:** Opportunity for businesses to use three-dimensional advertisements to attract user engagement and interaction. - **Unexpected Marketing:** The use of unconventional and surprising marketing tactics to capture consumer attention and raise brand awareness. - **Interactive Advertising:** The increasing adoption of interactive advertising methods to create a memorable brand experience. ### Sectors Adopting This - **Advertising:** Innovative advertising techniques and mediums can revolutionize the way businesses promote their products and services. - **Consumer Goods:** Opportunity for consumer goods companies to create unique and engaging marketing campaigns that resonate with their target audience. - **Transportation:** Integration of interactive advertisements in transportation infrastructure can offer a new revenue stream for transportation companies while providing an entertaining experience for commuters. ## Related on Trend Hunter - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Wasabi-Flavored Toothpastes](https://www.trendhunter.com/trends/wasabi-flavored-toothpaste.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md) - [Festive Scratch-and-Sniff Billboards](https://www.trendhunter.com/trends/scratch-and-sniff-billboard.md)