# 3-D Super Bowl Commercials Pepsi & DreamWorks Hope You Have Your Glasses Handy By Elsa Blaine | Published 2009-01-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/3-d-superbowl-commercials-pepsi-dreamworks-hopes-you-have-your-glasses References: [online.wsj](http://online.wsj.com/article/SB123267048592508311.html?mod=googlenews_wsj) Monstrous Superbowl commercials are going 3-D this year. Both [Pepsi Co.](https://www.trendhunter.com/trends/pepsi-super-bowl-lvi-halftime-show-mobile-app) and [DreamWorks](https://www.trendhunter.com/trends/sweet-ps-bake-shop) are dealing with the logistics of distributing the 125 million pairs of special glasses required to experience the full effect of their new ads set to show around halftime during the big game on February 1, 2009. Pepsi will have dancing amphibians in their SoBe Lifewater beverage spot, while a promo for the upcoming animated movie “Monsters vs. Aliens” will also be projected over the airwaves with Intel [InTru 3D](http://www.intel.com/consumer/learn/intru3d.htm)technology. The cost of the coveted commercial spot is said to be around $3 million dollars so the promoters are hoping people will pick up the free 3-D glasses and enjoy the ads. Here’s a sneak peek. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **3-D Advertising:** The use of 3-D technology in advertising offers a new dimension to marketing and the opportunity to create immersive brand experiences. - **Distribution Logistics:** Developing a cost-effective and efficient distribution process for supplying large quantities of specialized products, such as 3-D glasses, presents an untapped opportunity. - **Collaboration in Marketing:** Partnering with another brand or company for a marketing campaign, such as Pepsi Co. and DreamWorks, increases exposure and brand awareness. ### Where This Applies - **Advertising:** Incorporating 3-D technology into advertisements offers a new approach to product differentiation and captivating audiences. - **Entertainment:** The use of 3-D technology in entertainment, such as the upcoming film 'Monsters vs. Aliens,' provides a unique selling point and enhances the overall experience for audiences. - **Logistics:** Developing innovative distribution strategies for specialized products, such as 3-D glasses, provides a potential area for growth and cost savings in logistics industries. ## Related on Trend Hunter - [Uneventful Big Game Ads](https://www.trendhunter.com/trends/angel-soft-super-bowl.md) - [Sporty Metaverse Bars](https://www.trendhunter.com/trends/miller-lite-super-bowl-lvi.md) - [Football Half-Time Soda Apps](https://www.trendhunter.com/trends/pepsi-super-bowl-lvi-halftime-show-mobile-app.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [Sporty Fridge TVs](https://www.trendhunter.com/trends/fridge-tv.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Local Eatery-Elevated Soda Campaigns](https://www.trendhunter.com/trends/super-bowl-lix.md)