# 3-D Fashion Films Nada Shepherd "Future Fashion/Fashion Future" Replaces Her Runway Show By Zoe Badley | Published 2010-03-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/3-d-fashion-film References: [thestar](http://www.thestar.com/living/fashion/article/784608--nada-s-runway-strikes-a-3-d-pose) & [fashiontelevision](http://www.fashiontelevision.com/micro/nada/index.asp) Nada Shepherd, a Toronto fashion designer, presented her [fall-winter collection](https://www.trendhunter.com/trends/auteur-studios-fall-2025) this Wednesday at the Scotia Bank Theatre with the World's first 3-D fashion film. Entitled "Future Fashion/Fashion Future," it was used to replace her usual showcase on the runway. The 3-D fashion film allows for the different pieces of the Nada Shepherd collection to become vivid and virtually heightened, giving a new perspective that viewers may not have been able to explore on the sidelines of a runway show. Barbara Atkin, vice president of fashion direction for Holt Renfrew, told the [Toronto Star](https://www.trendhunter.com/trends/world-series-collection) "they will become the norm [3-D fashion film]. Dolby sound changed the way we heard things in the last century. Now 3-D will change the way we see it. With this video Nada has aligned herself with forward thinking, with the future." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 51% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Fashion Shows:** Designers can create immersive experiences that provide a new perspective on fashion collections and potentially reach a wider audience without the need for a physical runway show. - **3-D Film Technology:** The use of 3-D film technology can expand beyond the entertainment industry and into fashion, providing opportunities for innovation and creative storytelling. - **Augmented Reality Fashion:** The use of augmented reality in fashion can provide a unique and interactive way for consumers to experience and purchase clothing and accessories online. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage virtual and augmented reality technologies to create memorable and engaging experiences for customers. - **Film and Entertainment:** The film and entertainment industry can explore new uses for 3-D technology, such as creating immersive fashion experiences and branching out into other industries. - **Technology:** The technology industry can continue to develop and improve upon virtual and augmented reality technologies to meet the growing demand in various industries, including fashion and entertainment. ## Related on Trend Hunter - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [Immersive Fashion Week Events](https://www.trendhunter.com/trends/fashion-week-fall-2024.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md)