# Pre-Game Cocktail Bags 3 Brothers Liquor Sells Cocktails in a Bag for Pre-Event Consumption By Kanesa D | Published 2026-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/3-brothers-liquor References: [3brothersliquor](https://3brothersliquor.com/collections/cocktails-in-a-bag-viral-tiktok-trend)  3 Brothers Liquor, a San Diego-based alcohol store, sells a variety of whiskeys, tequilas, and other alcoholic products. The company has also become one of many North American shops offering the TikTok-viral "[cocktail-in-a-bag" kits](https://www.trendhunter.com/trends/pick-n-spritz), providing consumers with everything needed to make a delicious alcoholic beverage. Whether you're bringing it along with you to a party or creating a fun cocktail-making experience at home, these bags sell themselves on two major points: their affordability and their "bang for your buck." Popular choices include 'Lemon Buzz,' consisting of 7-UP, a [200ML Buzzballz Tequila Rita](https://www.trendhunter.com/trends/soccerballz), a 50ML Bacardi Lime Rum, and a 50ML Deep Eddy Lemon Vodka, sold for just $11.99. Others like 'Modelo Chamoy Kit' and 'Sour Skittles' feature things like chamoy sauce and packages of Skittles, turning the pre-event experience into something more fun and affordable. For Gen Z consumers, these bags serve as an ideal option before a night out, combining [high ABV with affordability](https://www.trendhunter.com/trends/sun-ices) to reduce spending on bar and club drinks, which are often expensive and diluted. Image Credit: 3 Brothers Liquor ## Trend Insights (Trend Hunter) - Score: 8.7/10 - Popularity: 88% | Activity: 89% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cocktail-in-a-bag Kits:** Pre-packed drink bundles turn beverage preparation into a portable, social, and visually shareable format that aligns with Gen Z value-seeking and pre-event rituals. - **Budget Pre-game Experiences:** Affordable high-ABV bundles reflect growing demand for lower-cost alternatives to expensive nightlife drinks, creating space for retailers to own more of the out-of-home occasion. - **Viral Flavor Mashups:** Candy, chamoy, soda, and mini-spirit combinations highlight how playful customization and TikTok-friendly novelty can reshape consumer expectations around ready-to-mix alcohol. ### Industries Being Reshaped - **Alcohol Retail:** Liquor stores are expanding beyond packaged bottles into curated experience kits that can drive impulse purchases and social media visibility. - **Ready-to-drink Beverages:** The popularity of DIY cocktail bags signals an adjacent opportunity for branded, semi-customizable formats that blend convenience with personalization. - **Nightlife and Entertainment:** Pre-event drinking formats may influence bar, club, and event spending patterns as younger consumers seek more economical ways to extend the party experience. ## Related on Trend Hunter - [Sporty Cocktail Shakers](https://www.trendhunter.com/trends/shakerball.md) - [90s Nostalgia Cocktails](https://www.trendhunter.com/trends/kitsch-x-lisa-frank.md) - [Modern Dog-Inspired Cocktail Products](https://www.trendhunter.com/trends/dogtails-mixology.md) - [Western-Style Coffee Cocktails](https://www.trendhunter.com/trends/the-cowgirl-coffee.md) - [Wine-Based RTD Cocktails](https://www.trendhunter.com/trends/squeakywheel.md) - [Cocktail-Inspired Ice Creams](https://www.trendhunter.com/trends/lost-borough-ice-cream.md) - [Ingredient-Forward Cocktails](https://www.trendhunter.com/trends/ingredientforward-cocktails.md) - [Premium Canned Martinis](https://www.trendhunter.com/trends/canned-martini.md) - [Dirty Martini Olives](https://www.trendhunter.com/trends/quincy-brine-olives.md)