# Transformer Laptop Bags The 8-in-1 ‘2UNFOLD' By Ayman | Published 2008-11-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/2unfold-laptop-transformer-bag References: [hard-graft](http://hard-graft.com/2UNFOLD.html) I recently bought a nice [Crocodile bag](https://www.trendhunter.com/trends/sonder-collection) for my new notebook. But had I known of this fantastic design, I would have surely considered it. Let’s start with the fact that ‘2UNFOLD’ is artistically handmade in Italy. It is crafted from, according to their website, “premium Italian hand-picked, hand-tanned and hand-finished leather matched with an exquisite italian cotton canvas.” Not impressed yet? How about knowing that 2UNFOLD easily transforms into any of [eight different designs](https://www.trendhunter.com/trends/ultix-outdoors-superpack) to accommodate your lifestyle and wardrobe. The designs include a [briefcase](https://www.trendhunter.com/trends/apex-briefcase), shoulder bag, safe bag, rucksack, leather courier, canvas courier, leather clutch, and canvas clutch. Finally, how much does this beauty cost? 350 Euros. Or in other words, 10 times what I paid for my bag… ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 67% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Multipurpose Bags:** The market trend in durable and versatile bags that can transform and accommodate different needs of users creating a disruptive innovation opportunity for sustainable products with multiple functions. - **Premium Handmade Leather Products:** The trend in consumers wanting high quality leather-made products creating a disruptive innovation opportunity for luxury, sustainable and handmade leather products. - **Eco-conscious Products:** The trend in consumers caring for the environment, creating a disruptive innovation opportunity for eco-conscious products that are sustainable, reusable, recyclable and biodegradable. ### Where This Applies - **Fashion and Accessories:** This industry can disrupt the market with sustainable, durable, and multipurpose products that may be transformed into different designs, accommodating different needs of consumers. - **Luxury Goods:** This industry can disrupt the market by creating high-quality, handmade, and sustainable leather-made products that meet the increasing demand of consumers for premium and eco-friendly products. - **Travel and Luggage:** This industry can disrupt the market with eco-conscious, sustainable, and multipurpose luggage products that can cater to the different needs of travelers. ## Related on Trend Hunter - [Triple-Style Travel Bags](https://www.trendhunter.com/trends/tefors-ultimatum-bag.md) - [Opulent Designer Laptop Bags](https://www.trendhunter.com/trends/designer-laptop-bag.md) - [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md) - [Adaptable Handmade Messenger Bags](https://www.trendhunter.com/trends/roderer-award.md) - [Spacious Modular Multifunctional Bags](https://www.trendhunter.com/trends/switchup.md) - [Briefcase-Like Flexible Laptops](https://www.trendhunter.com/trends/flexible-briefcase.md) - [Ancient Geometric Pattern Purses](https://www.trendhunter.com/trends/infinite-convertible-bag.md) - [Premium European Leather Bags](https://www.trendhunter.com/trends/generation-leather-collection.md) - [Ultra-Versatile Laptop Bags](https://www.trendhunter.com/trends/stylish-laptop-backpack.md)