# Toronto Pop-Up Flower Shops 2PEONIES Valentine’s Day Experience is Taking Place at the Annex Hotel By Grace Mahas | Published 2020-02-14 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/2peonies-valentines-day-experience References: [linkedin](https://www.linkedin.com/company/2peonies/) & [2peonies](https://www.2peonies.com/?2020) With Valentine's Day on the horizon, 2PEONIES has joined forces with [The Annex Hotel](https://www.trendhunter.com/trends/knightcap-chess-club) to offer shoppers a whimsical [Valentine's Day experience](https://www.trendhunter.com/trends/jazz-bar-experience). The event boasts an array of hand-selected fresh flora, gorgeous vases and décor, and stunning packaging for their loved ones. 2PEONIES is a Toronto-based brand focused on experiential marketing, original editorial coverage, and creative office wellness. The [pop-up flower shop](https://www.trendhunter.com/trends/bouqs-collabs) takes place on Thursday, February 13th from 5 - 6 pm and Friday, February 14th from 10 am - 6 pm at The Annex Hotel (259 Brunswick Street) and the curated boutique comes as the perfect opportunity for Torontonians to find an bespoke gift to let their special someone know how much they care. Image Credit: 2PEONIES ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 52% | Activity: 32% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### What Makes This Trend Stand Out - **Experiential Gift Giving:** Opportunity for brands to create personalized gift giving experiences that leave a lasting memory. - **Curated Pop-up Shops:** Brick and mortar stores can take advantage of the trend to create temporary, immersive experiences that create buzz. - **Non-traditional Valentine's Day Gifts:** An opportunity for brands to tap into the trend of unconventional gift giving on Valentine's Day. ### Sectors Adopting This - **Flowers and Gifts:** Businesses in the floral and gift industries can benefit from this trend by creating new, immersive experiences for customers. - **Hospitality and Events:** Hotels and event spaces can utilize the trend of pop-up shops to create a unique offering for guests and customers. - **Marketing and Advertising:** Companies can use the experiential marketing trend to create personalized connections with customers in unique ways. ## Related on Trend Hunter - [Love-Themed Hotel Experiences](https://www.trendhunter.com/trends/sweethearts-retreat.md) - [Valentine's Day Transit Activations](https://www.trendhunter.com/trends/free-union-station-flowers.md) - [Lunar Boutique Pop-Ups](https://www.trendhunter.com/trends/lunar-luxe-boutique-popup.md) - [Romance-Inspired Hotel Experiences](https://www.trendhunter.com/trends/valentines-rendezvous.md) - [Valentine’s Dining Experiences](https://www.trendhunter.com/trends/valentines-popup.md) - [Luxe Valentine's Day Offers](https://www.trendhunter.com/trends/louix-louis.md) - [Unique Wedding Pop-Up Events](https://www.trendhunter.com/trends/wedding-popup.md) - [Jazz-Inspired Valentine's Experiences](https://www.trendhunter.com/trends/jazz-bar-experience.md) - [Luxurious Branded Pop-Up Events](https://www.trendhunter.com/trends/the-st-regis-toronto.md)