# Cashless Crop Payments Mastercard's '2Kuze' App Delivers Faster Payments to Farmers By Laura McQuarrie | Published 2017-02-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/2kuze References: [nfcworld](https://www.nfcworld.com/2017/01/17/349513/east-african-farmers-buy-sell-receive-payments-using-feature-phones/) & [newsroom.mastercard](http://newsroom.mastercard.com/press-releases/mastercard-launches-mobile-marketplace-to-digitize-east-africas-agricultural-sector/) '2Kuze' is the name of an app from [Mastercard](https://www.trendhunter.com/trends/mastercard-1) that promises a better experience for farmers across East Africa who want to use their smartphones to buy and sell goods. As well as helping to speed up the payment process for small-scale farmers in a way that's completely cashless, the app boasts a simple interface and promises greater transparency and better access to financial services. As Mastercard says, 2Kuze "paves the way to a cashless agricultural sector." Currently, the payment system is being tested with 2,000 farmers in Kenya through the non-profit Cafédirect Producers Foundation. Outside of systems that are used at the retail level, a system such as 2Kuze shows just how far-reaching [cashless payment systems](https://www.trendhunter.com/trends/aleta-planet) of the future have the potential to become. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Cashless Payment Systems:** The widespread adoption of cashless payment systems, like Mastercard's '2Kuze' app, can revolutionize financial transactions across various industries. - **Mobile Payment Solutions for Agriculture:** The development of mobile payment solutions tailored for the agricultural sector, such as the '2Kuze' app, can enhance efficiency and transparency in agricultural payments. - **Financial Inclusion in East Africa:** The emergence of innovative payment apps, like '2Kuze', can contribute to greater financial inclusion for small-scale farmers in East Africa. ### Industries Being Reshaped - **Agriculture:** The agricultural industry can benefit from adopting cashless payment systems, allowing farmers to buy and sell goods more efficiently. - **Financial Technology (fintech):** The fintech industry has an opportunity to develop mobile payment solutions that cater to the specific needs of the agricultural sector. - **Mobile App Development:** The mobile app development industry can contribute to financial inclusion by creating user-friendly payment apps, like '2Kuze', for underbanked farmers. ## Related on Trend Hunter - [Seamless Biometric Payment Tools](https://www.trendhunter.com/trends/mastercard-1.md) - [Digital Commercial Payment Apps](https://www.trendhunter.com/trends/mastercard-3.md) - [AI-Powered Farming Insights](https://www.trendhunter.com/trends/safaricom.md) - [In-App Subscription-Canceling Features](https://www.trendhunter.com/trends/inapp-subscriptioncanceling.md) - [Contactless Payment Accepting Tools](https://www.trendhunter.com/trends/tap-to-pay.md) - [Cryptocurrency-Focused Payment Solutions](https://www.trendhunter.com/trends/seamless-cryptocurrency-transactions.md) - [Tap-to-Pay Smartphone Services](https://www.trendhunter.com/trends/apple-tap-to-pay.md) - [Africa-Focused Digital Wallets](https://www.trendhunter.com/trends/abba-payments.md) - [Cashless Business Technologies](https://www.trendhunter.com/trends/aleta-planet.md)