# Coloring Book-Themed Cafes The 2D Cafe in Japan is the Perfect Spot for Your Next Instagram Post By Grace Mahas | Published 2019-09-05 | World Source: Trend Hunter, https://www.trendhunter.com/trends/2d-cafe References: [odditycentral](https://www.odditycentral.com/travel/japan-gets-its-very-own-whimsical-coloring-book-cafe.html) & [twitter](https://twitter.com/2_dcafe) As more companies customize their products, services, and venues to attract Millennials and Gen Z generations with unique, "Instagrammable" moments, one Japanese cafe located in Shin Obuko has created a [coloring book-themed cafe](https://www.trendhunter.com/trends/hypebeans-1), aptly named the '2D Cafe.' This intriguing cafe has been crafted to make visitors feel like they are inside a real-life illustration thanks to the monochrome decor. The walls and furniture have been outlined and painted with bold black lines that give the impression that guests are entering a flat, two-dimensional space. The curious cafe is already becoming widely popular thanks to the striking pictures being uploaded onto social media. The 2D Cafe also offers a selection of food and beverage products including strawberry and banana on shaved ice and [bubble tea](https://www.trendhunter.com/trends/pique-moco-bouquet-tea-latte). ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Key Themes Behind This Trend - **Customizable Experiences:** Creating unique and interactive spaces like the 2D Cafe to attract younger generations who seek Instagrammable moments. - **Monochrome Decor:** Using bold black lines and outlines to create a visually striking and immersive environment like the 2D Cafe. - **Social Media Marketing:** Leveraging the power of social media platforms to generate buzz and attract customers by encouraging them to share photos of their experiences at places like the 2D Cafe. ### Where This Applies - **Cafe and Restaurant:** Innovative cafes and restaurants can differentiate themselves by incorporating unique concepts like the coloring book-themed 2D Cafe. - **Hospitality and Tourism:** Hotels and tourist destinations can enhance guest experiences by incorporating visually appealing and Instagram-worthy spaces like the 2D Cafe. - **Food and Beverage:** Food and beverage brands can collaborate with cafes like the 2D Cafe to offer exclusive and Instagrammable menu items, attracting social media-savvy customers. ## Related on Trend Hunter - [80s Animated Film Cafes](https://www.trendhunter.com/trends/koriko-cafe.md) - [Nautical-Themed Cartoon Cafes](https://www.trendhunter.com/trends/spongebob-squarepants-cafe.md) - [Chibi Cartoon-Inspired Cafes](https://www.trendhunter.com/trends/sega-2.md) - [Animated Fish Cafes](https://www.trendhunter.com/trends/hangyodon-theme-cafe.md) - [Retro Japanese-Inspired Cafe Designs](https://www.trendhunter.com/trends/postcard-bakery.md) - [Galactic Cafe Experiences](https://www.trendhunter.com/trends/Star-wars-themed-cafe.md) - [Cartoon-Inspired Cafe Overhauls](https://www.trendhunter.com/trends/hypebeans-1.md) - [Minimalist Café Interiors](https://www.trendhunter.com/trends/12-matcha-caf.md) - [Mobile Game-Themed Cafes](https://www.trendhunter.com/trends/iswii-angry-birds.md)