# Smarty Pants Editorials '2cool 4school' in the Economic Journal Shows Off Smart Menswear By Marissa Brassfield | Published 2010-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/2cool-4school References: [thefashionisto](http://thefashionisto.com/louis-janse-van-rensburg-by-kwannam-chu-in-2cool-4school-economic-journal/) & [wecouldgrowuptogether.blogspot](http://wecouldgrowuptogether.blogspot.com/2010/05/2cool-4school.html) The shots above are from the editorial '2cool 4school' in the Economic Journal. Model Louis Janse van Rensburg is photographed by Kwannam Chu in the hottest [spring menswear looks](https://www.trendhunter.com/trends/graphpaper-ss26). As indicated by its title, there's an overwhelming air of youthful whimsy throughout the shoot. Whether Louis Janse van Rensburg is rocking a [well-tailored white blazer](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) or a mesh cardigan over tweed shorts, '2cool 4school' is just that--too cool for school. **Implications** - The '2cool 4school' in the Economic Journal hits all the right spots for an editorial aiming to display youth and a general carefree spirit. Have a look at these absolutely incredible pics and do be sure to leave your thoughts in the comment section below to join the conversation. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 47% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Youthful Whimsy:** Disruptive Innovation Opportunity: Create a clothing line that combines youthful and whimsical elements for a unique and trendy fashion experience. - **Spring Menswear:** Disruptive Innovation Opportunity: Develop innovative and sustainable materials for spring menswear that offer both style and functionality. - **Editorial Fashion:** Disruptive Innovation Opportunity: Use augmented reality technology to create interactive and immersive editorial fashion experiences for readers. ### Sectors Adopting This - **Fashion:** Disruptive Innovation Opportunity: Integrate artificial intelligence and machine learning in fashion design to optimize the production process and reduce waste. - **Photography:** Disruptive Innovation Opportunity: Develop compact and affordable camera drones specifically designed for fashion photography to capture unique aerial shots. - **Media and Publishing:** Disruptive Innovation Opportunity: Utilize blockchain technology to create a decentralized platform for fashion editorials, ensuring transparency and fair compensation for contributors. ## Related on Trend Hunter - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Understated Luxury Menswear](https://www.trendhunter.com/trends/coofandy.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md)