# Pink Beauty Advent Calendars IPSY Debuts Its Coveted 25-Day Advent Calendar By Kalin Ned | Published 2025-09-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/25day-advent-calendar References: [prnewswire](https://www.prnewswire.com/news-releases/ipsy-unwraps-the-coveted-25-day-advent-calendar-packed-with-600-worth-of-curated-beauty-surprises-302559745.html)  IPSY has announced the seasonal return of its 25-Day Advent Calendar for the 2025 holiday period. The offering is designed to bring value to the gift-giving experience. The limited-edition product is a curated collection of 25 individual beauty items. The surprise round-up includes a combination of 15 full-size and 10 deluxe-sample products. The assortment is reported to contain over $600 worth of cosmetics, skincare, and fragrances from a selection of well-regarded brands, including Drunk Elephant, Huda Beauty, Smashbox, and Too Faced. The retail price for the product is $149.99. IPSY's 25-Day Advent Calendar is designed with festive packaging that makes it perfect for gifting. Additionally, each calendar includes an entry for a sweepstakes to win a pair of lab-created diamond earrings. Image Credit: IPSY ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 80% | Activity: 80% | Freshness: 50% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Luxury Advent Calendars:** The growth of luxury advent calendars offers a novel way of elevating traditional holiday gifting experiences with high-end products. - **Surprise-and-delight Marketing:** The incorporation of surprise elements in product collections, like IPSY's mix of full-size and deluxe-sample items, enhances consumer engagement and brand loyalty. - **Limited-edition Collections:** Brands are capitalizing on limited-edition collections to create exclusivity and urgency, driving purchase motivation through unique offerings. ### Who This Affects Most - **Beauty and Cosmetics:** The beauty and cosmetics industry leverages advent calendars to introduce consumers to diverse product lines in an engaging and festive format. - **Luxury Goods:** The luxury goods sector can exploit the potential of curated advent calendars to present high-value items in a more approachable yet exclusive package. - **Retail and E-commerce:** Retail and e-commerce platforms stand to benefit from seasonal, limited-time products that drive traffic and enhance consumer shopping experiences. ## Related on Trend Hunter - [Luxury Beauty Advent Calendars](https://www.trendhunter.com/trends/luxury-beauty-advent-calendars.md) - [Clean Beauty Advent Calendars](https://www.trendhunter.com/trends/omy-lab-advent-calendar.md) - [Cosmetic Advent Calendars](https://www.trendhunter.com/trends/beauty-advent-calendar-1.md) - [High-End Beauty Advent Calendars](https://www.trendhunter.com/trends/lookfantastic-beauty-advent-calendar.md) - [Puzzle Cube Advent Calendars](https://www.trendhunter.com/trends/glam-cube-makeup-advent-calendar.md) - [Beauty Retailer Advent Calendars](https://www.trendhunter.com/trends/beauty-bay-advent-calendar.md) - [Gold-Themed Cosmetics Calendars](https://www.trendhunter.com/trends/24k-holiday-advent-calendar.md) - [Haute Beauty Advent Calendars](https://www.trendhunter.com/trends/boozyshop-advent-calendar.md) - [Holiday Beauty Advent Calendars](https://www.trendhunter.com/trends/holiday-beauty-advent-calendar.md)