# Wedding Gowns as Investment Pieces $250,000 Platinum Dress By Going Like Sixty | Published 2007-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/250000-platinum-dress References: [chinanews.cn](http://www.chinanews.cn/news/2007-11-12/41134.html) People sure like glittery, fancy and [highly luxurious couture](https://www.trendhunter.com/trends/2025-bridal-collection). This wedding dress captures the trend of brides not wearing the old traditional white fabrics. Instead, it's made of platinum. As wedding dresses go, the [quarter million dollar price tag](https://www.trendhunter.com/trends/diamonds-pearls) isn't really that outrageous. Brides should think of it as in investment. **Implications** - The modern-day bride is no longer looking for tradition; she's looking for something that will accurately express her individuality and stay true to the marriage experience as a merging of two separate people. Thus, designers are beginning to experiment with the cut and color of wedding dresses and tuxedos, signifying a shift in the relationships of today. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 65% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### Why This Trend Is Growing - **Luxury Wedding Fashion:** The trend of brides opting for non-traditional materials and designs in their wedding attire allows for disruptive innovation in the luxury wedding fashion industry. - **Personalized Wedding Attire:** The desire for wedding attire that accurately expresses individuality presents an opportunity for disruptive innovation in the personalized fashion industry. - **Wedding Fashion Investment:** The concept of wedding gowns as investment pieces opens up disruptive innovation opportunities in the bridal fashion investment industry. ### Industries Being Reshaped - **Luxury Fashion:** The trend of utilizing non-conventional materials in wedding attire presents an opportunity for disruptive innovation in the luxury fashion industry. - **Personalized Fashion:** The demand for wedding attire that reflects individuality offers disruptive innovation opportunities in the personalized fashion industry. - **Fashion Investment:** The concept of wedding gowns as investment pieces creates disruptive innovation opportunities in the fashion investment industry. ## Related on Trend Hunter - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Doll-Inspired Wedding Collections](https://www.trendhunter.com/trends/azazie-3.md) - [Dairytale Bridal Tributes](https://www.trendhunter.com/trends/disney-wedding-dresses-1.md) - [Ultra-Luxurious Bridal Collections](https://www.trendhunter.com/trends/2025-bridal-collection.md) - [Statement-Making Bridal Veils](https://www.trendhunter.com/trends/non-traditional-wedding-veils.md) - [Upscale Bridal Concepts](https://www.trendhunter.com/trends/diamonds-pearls.md) - [Luxury Bridal Designer Partnerships](https://www.trendhunter.com/trends/luxury-designer-marchesa.md)