# St. Paddy's Ride Promotions Jameson Irish Whiskey Offers Free $25 Uber Ride Vouchers By Grace Mahas | Published 2022-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/25-uber-ride-vouchers References: [jamesonwhiskey](https://www.jamesonwhiskey.com/en-CA/?sdddd)  In anticipation of St. Patrick's Day on March 17th -- a day that Ontario is expected to be 17 degrees Celsius, the warmest the holiday has been in years -- Jameson [Irish](https://www.trendhunter.com/trends/limited-edition-irish-coffee) Whiskey is helping Torontonians get around town with a new promotion. The Irish whiskey brand is giving downtown dwellers the chance to unlock a $25 [Uber](https://www.trendhunter.com/trends/irish-goodbye-program) ride voucher redeemable on St. Patrick’s Day through flashy, green Jeep Wranglers. To redeem the voucher, fans need only to spot and scan the QR code on the Jeeps. The [Jameson Jeeps](https://www.trendhunter.com/trends/unboring-holiday-bash) will be parked in hotspots across the city every day from 12 pm EST to 8 pm EST, leading up to, and on, St. Patrick’s Day. Image Credit: Jameson Irish Whiskey ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 86% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **St. Patrick's Day Promotions:** Brands can leverage St. Patrick's day promotions and giveaways to increase brand awareness, boost sales, and enhance customer engagement. - **QR Code Scanning on Promotions:** QR codes present an opportunity for companies to engage customers and offer promotions in a simple and seamless manner. - **Branded Collaborations with Rideshare Companies:** Partnering with rideshare companies to offer promotions or giveaways provides brands with an opportunity to reach a larger audience while increasing customer loyalty. ### Who This Affects Most - **Alcohol and Beverage:** The alcohol and beverage industry can leverage holidays such as St. Patrick's day to offer promotions and engage with customers while boosting sales. - **Rideshare:** Collaborations with alcohol brands present an opportunity for rideshare companies to expand their marketing strategies and generate additional revenue streams. - **Marketing and Advertising:** The collaboration between Jameson Irish Whiskey and Uber demonstrates a successful marketing campaign that leverages technology and creative promotional tactics. ## Related on Trend Hunter - [Responsible Drinking Campaigns](https://www.trendhunter.com/trends/irish-goodbye-program.md) - [Beer-Branded Complimentary Public Transportations](https://www.trendhunter.com/trends/complimentary-public-transportation.md) - [Branded Epic Holiday Party Giveaways](https://www.trendhunter.com/trends/unboring-holiday-bash.md) - [Festive Irish-Inspired Pop-Ups](https://www.trendhunter.com/trends/irishinspired-popup.md) - [Branded St. Patrick's Giveaways](https://www.trendhunter.com/trends/dublin-up-cocktail.md) - [Celebratory Spirit Jackets](https://www.trendhunter.com/trends/jameson-st-patricks-eve-jacket.md) - [Irish Stout Campaigns](https://www.trendhunter.com/trends/guinness-unveiled.md) - [Springtime Retailer Promotions](https://www.trendhunter.com/trends/7eleven-st-patricks-day.md) - [Festive French Fry Events](https://www.trendhunter.com/trends/st-patricks-daythemed-event.md)