# Stylishly Impersonating Photoshoots The 25 Magazine Issue 1 Editorial Stars Carmen Kass By Meghan Young | Published 2012-06-18 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/25-magazine-issue-1 References: [fashiongonerogue](http://fashiongonerogue.com/carmen-kass-transformer-yelena-yemchuk-25-magazine-shoot/) & [25magazine](http://www.25magazine.com/blinks-of-the-eye.html) Model Carmen Kass shows off her acting chops in the 25 Magazine Issue 1 editorial. In actuality, she channels more of an impersonator than actor. Donning a slew of transformative looks, she is everything from a sexy bombshell to masculine mystique. A fun piece for the inaugural edition of the publication created by supermodel Anja Rubik, it, as is all the other features, was shot by a woman photographer. This time around, Yelena Yemchuk. Styled by Keegan Singh, the 25 Magazine Issue 1 editorial features a rather simple couture wardrobe that is given more character thanks to the hair and makeup. The blonde Estonian beauty is clad in designs from such labels as Balmain, Givenchy and more. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 84% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Model Impersonation:** Opportunities in creating a model impersonation service for different photo shoots - **Female Photographers:** The need for more female photographers and innovators in the photography industry - **Transformative Fashion:** Exploring the idea of transformative fashion in other industries like makeup and hair design, as seen in the 25 Magazine Issue 1 editorial ### Who This Affects Most - **Fashion:** Innovative fashion industry opportunities for implementing transformative fashion - **Photography:** Innovative opportunities for businesses to create more female photographers in the industry - **Beauty:** Opportunities for disruptive innovation in the makeup and hair industry to create transformative beauty looks ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)