# Ultra Luxury Fashion £2.4m Diamond Dress By TechnoGadget | Published 2007-03-29 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/24m-diamond-dress References: [belfasttelegraph](http://www.belfasttelegraph.co.uk/news/local-national/article2381810.ece#) If you have enough riches to have this dress then you are one of the members of Walton family. This very [expensive dress](https://www.trendhunter.com/trends/2025-bridal-collection) worth £2.4m was designed by Thomas Heverin of Sligo and was specially made for the launch by Appleby's. It is encrusted with [4,000 diamonds](https://www.trendhunter.com/trends/loewe-and-jacob-co) which takes 200 hours to hand sew each. **Implications** - The glamorization of weddings often inspires brides to go all out on their special day. Companies have been able to profit on this idea by using it as a selling point to convince brides to purchase expensive items that they'll only have for one day. That's the trade-off, but these businesses also provides by pulling off [elegantly extravagant pieces](https://www.trendhunter.com/trends/heli-kalkstein) that are supposed to be worth the money. The media's influence on going all out for special events will always promote materialism which benefits companies who specialize in entertaining events. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 82% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Weddings:** Companies can capitalize on the glamorization of weddings by offering expensive items and services that cater to brides' desire for extravagance. - **Ultra-luxury Fashion:** Designers can tap into the demand for exclusive and high-priced fashion pieces, such as the £2.4m diamond dress, to cater to affluent individuals seeking unique luxury items. - **Media Influence on Materialism:** Businesses can leverage the media's promotion of materialism during special events to market their products or services targeted at consumers looking to go all out. ### Sectors Adopting This - **Wedding Industry:** The wedding industry can provide extravagant and costly products and services, taking advantage of the desire for opulent weddings by brides. - **Fashion Industry:** The fashion industry can explore the market for ultra-luxury fashion items, appealing to affluent clientele who seek unique and exclusive pieces. - **Event Planning Industry:** The event planning industry can benefit from the media's influence on materialism, offering services for extravagant events that cater to consumers' desire for a memorable experience. ## Related on Trend Hunter - [Luxury Bridal Designer Partnerships](https://www.trendhunter.com/trends/luxury-designer-marchesa.md) - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [Upscale Bridal Concepts](https://www.trendhunter.com/trends/diamonds-pearls.md) - [Ultra-Luxurious Pet Collars](https://www.trendhunter.com/trends/pet-jewelry1.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Bridal-Focused Retail Concepts](https://www.trendhunter.com/trends/bridal-shopping.md) - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Comfort-Focused Bridal Apparel](https://www.trendhunter.com/trends/pearly-mini-dress.md) - [Ultra-Luxurious Crystal Footwear](https://www.trendhunter.com/trends/jimmy-choo-crystal-slipper.md)