# Mattifying 24-Hour Moisturizers ODEIA's 24H Moisturizing Cream-Gel Features Nettle and Aloe By Jana Pijak | Published 2018-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/24hour-moisturizer References: [odeiacosmetics](https://odeiacosmetics.com/en/24h-moisturizing-cream-gel) ODEIA's 24H moisturizer is a [cream-gel product](https://www.trendhunter.com/trends/brightening-gel-cream) that is infused with soothing aloe and nettle. The hydrating solution will leave skin soft and nourished after use without leaving a shiny residue behind. Thanks to its shine-free formula, this product is ideal for those living in hot climates and leaves skin moisturized all day long. The '[24H Moisturizing Cream-Gel](https://www.trendhunter.com/trends/ponds-fresh-hydration-collection)' balances and smoothes out uneven skin, helping to reduce the appearance of heavy pores. Additionally, the product is a great [anti-aging solution](https://www.trendhunter.com/trends/procollagen-anti-aging-marine-cream) that features both naturally derived and certified organic ingredients. Its gel-like formula hydrates while reducing premature aging effects like the formation of fine lines and wrinkles. Based in Greece, skincare brand ODEIA prides itself on its eco-friendly product range that is both effective yet gentle on skin. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 49% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Mattifying Skincare Products:** The trend of creating skincare products that provide hydration without leaving a shiny residue is disrupting the traditional moisturizer market. - **Naturally Derived Ingredients:** The trend of incorporating natural and organic ingredients into skincare products is disrupting the use of chemical-based formulas. - **24-hour Moisturizing:** The trend of developing moisturizers that provide hydration for a full day is disrupting the traditional moisturizer market. ### Where This Applies - **Skincare Industry:** Skincare companies can innovate their product line by incorporating naturally derived ingredients and creating more mattifying products. - **Beauty and Personal Care Industry:** Companies in the beauty and personal care industry can disrupt traditional moisturizer products by offering long-lasting and eco-friendly moisturizing solutions. - **Health and Wellness Industry:** The trend of incorporating natural and eco-friendly ingredients in skincare products can expand into the health and wellness industry, offering consumers more gentle and sustainable products. ## Related on Trend Hunter - [Encapsulated Niacinamide Moisturizers](https://www.trendhunter.com/trends/lightweight-gelcream.md) - [Cruelty-Free Gel Moisturizers](https://www.trendhunter.com/trends/holy-hydration.md) - [Refreshing Tea-Tree-Infused Creams](https://www.trendhunter.com/trends/water-gel-cream.md) - [Complexion-Improving Lightweight Moisturizers](https://www.trendhunter.com/trends/brightening-gel-cream.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [24 Hour Gel Moisturizers](https://www.trendhunter.com/trends/ponds-fresh-hydration-collection.md) - [Multi-Day Moisture Cosmetics](https://www.trendhunter.com/trends/hydrating-watercream.md) - [Clarifying Gel Moisturizers](https://www.trendhunter.com/trends/clarifying-gel-moisturizer.md) - [Calming Gel Moisturizers](https://www.trendhunter.com/trends/drgs-red-blemish-clear-soothing-cream.md)