# 24-Hour Beauty Shops Revlon Launched a 24-Hour Beauty Salon and is Offering Free Treatments By Grace Mahas | Published 2019-09-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/24hour-beauty References: [marieclaire](https://www.marieclaire.co.uk/news/beauty-news/revlon-24-hour-beauty-salon-667727) & [public.eagleapi.io](https://public.eagleapi.io/magpie/time-inc/marie-claire/AUTO/link?url=https://www.eventbrite.co.uk/e/revlon-24hr-beauty-salon-tickets-71529527743&referrer=https://www.marieclaire.co.uk/news/beauty-news/revlon-24-hour-beauty-salon-667727&vars[ipcTags.contentId]=667727&vars[magpie_data.ga_id]=1274735585.1558960850) Fans of the iconic makeup brand Revlon can now get their fix of beauty products any time of day with the brand's new 24-Hour Beauty Salon in London's Fitzrovia. To promote the new shop, Revlon is giving away some ultra-luxurious beauty treatments and the always-open beauty store is the perfect solution for an after-work touch-up before meeting friends for a few drinks. Revlon's 24-Hour Beauty Salon will give customers make-overs from professional make-up artists using products from the brand's ColorStay range. Users can also get their hair done at the dry styling stations and the 24-Hour Beauty Salon will finish the new look off with a manicure and pedicure using shades from the new Revlon and Ashley Graham Lingerie Nail Collection. Treatments are on a first come first serve basis, but consumers can book an appointment online to guarantee their spot. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 96% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **24-hour Beauty:** Disruptive Innovation Opportunity: Explore the potential of offering round-the-clock beauty services to cater to the busy schedules and needs of customers. - **Ultra-luxurious Beauty Treatments:** Disruptive Innovation Opportunity: Develop innovative and high-end beauty treatments to attract customers looking for extraordinary experiences and premium services. - **After-hours Beauty Touch-ups:** Disruptive Innovation Opportunity: Create specialized beauty services that cater to individuals who want to freshen up their appearance after work hours, providing a convenient solution for social engagements. ### Sectors Adopting This - **Beauty & Personal Care:** Disruptive Innovation Opportunity: Integrate technology and automation to create self-service beauty kiosks or virtual beauty assistants that operate 24/7 to serve customers' beauty needs. - **Salons & Spas:** Disruptive Innovation Opportunity: Explore the concept of 24-hour salons or spas that offer various beauty and wellness services to cater to consumers' round-the-clock demands. - **Online Booking Platforms:** Disruptive Innovation Opportunity: Develop user-friendly online platforms that enable customers to easily book beauty treatments and services at any time, providing convenience and accessibility. ## Related on Trend Hunter - [Pampering Beauty Flagships](https://www.trendhunter.com/trends/charlotte-tilbury-flagship.md) - [Makeup Vending Machines](https://www.trendhunter.com/trends/beauty-express.md) - [Dedicated Express Beauty Chairs](https://www.trendhunter.com/trends/beauty-chair.md) - [Saloon-Style Beauty Pop-Ups](https://www.trendhunter.com/trends/sweetheart-saloon.md) - [National Holiday Marketing Campaigns](https://www.trendhunter.com/trends/revlon-national-lipstick-day.md) - [Secret Salon Campaigns](https://www.trendhunter.com/trends/salon-x.md) - [Affordable Holiday Makeup Kits](https://www.trendhunter.com/trends/limitededition-makeup-holiday-kits.md) - [Light Therapy Beauty Bars](https://www.trendhunter.com/trends/the-light-salon.md) - [Pop-Up Beauty Cafés](https://www.trendhunter.com/trends/fenty-beauty-cafe.md)