# Floral Vending Machines 24Flower in Amsterdam is an Innovative New Retail Concept By Rebecca Byers | Published 2015-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/24flower References: [popupcity.net](http://popupcity.net/vending-machine-offers-flowers-24-7/) & [24flower.nl](https://www.24flower.nl/) Located in Amsterdam, 24Flower is an innovative new concept that borrows inspiration from Dutch [automated fast food chain](https://www.trendhunter.com/trends/venhub) FEBO. All the flowers sold at 24Flower are from the company's greenhouse or from [local floral producers](https://www.trendhunter.com/trends/woolworths-fresh-bouquet). The floral arrangements are priced based on their freshness, with the 10 Euro bouquet being guaranteed fresh for 10 days, a 7 Euro bouquet being guaranteed for seven days and a 4 Euro bouquet being guaranteed for four days. The machine is located near the city's NDSM Wharf, a creative hub, and will require a quick ferry ride. Although, the floral arrangements are perfectly packed for such a trip in a sleek handled bag. 24Flower also donates 24 cents from every sale to the Dutch Villa Joep fund for children battling neuroblastoma childhood cancer. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Automated Floral Retail:** The trend of automated vending machines for fresh floral arrangements would benefit floral retailers looking for new and innovative ways to sell their products. - **Guaranteed Freshness Pricing Strategy:** A guaranteed freshness pricing strategy could disrupt the traditional pricing model in the floral industry and open up new opportunities for retailers. - **Socially Responsible Vending Machines:** The rise of socially responsible vending machines, which donate a portion of sales to charity, could attract socially conscious consumers to automated retail. ### Industries Being Reshaped - **Floral Retail:** The floral retail industry could benefit from the implementation of automated vending machines for fresh floral arrangements, as it could offer a new and modern way to sell products. - **Vending Machine Manufacturing:** Manufacturers of vending machines could capitalize on the trend by developing specialized machines for fresh flower retail, attracting new customers to their product offerings. - **Charitable Organizations:** Charitable organizations could benefit from the rise of socially responsible vending machines and partner with vendors to raise funds for their causes. ## Related on Trend Hunter - [On-the-Go Mussel Vendors](https://www.trendhunter.com/trends/van-de-mosselman.md) - [DTC Floral Delivery Services](https://www.trendhunter.com/trends/fresh-sends.md) - [Speaker-Equipped Flower Vases](https://www.trendhunter.com/trends/blooming-product.md) - [AI-Enabled Salad Vending Machines](https://www.trendhunter.com/trends/salad-stand-vending-machine.md) - [Modern Gifting Services](https://www.trendhunter.com/trends/flower-delivery-and-gift-gifting.md) - [Meatless Vending Machines](https://www.trendhunter.com/trends/meatless-farm-apm.md) - [Vibrant Dynamic Wall Plant-Hangers](https://www.trendhunter.com/trends/floos.md) - [On-Demand Flower Deliveries](https://www.trendhunter.com/trends/just-eat-takeaway-1.md) - [DIY LED Flower Lights](https://www.trendhunter.com/trends/floled.md)