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# Sleek Alligator-Inspired Sneakers
New Balance's 247 Luxe Model Received a 'Reptile' Colorway

By Riley von Niessen | Published 2017-12-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/247-luxe
References: [hypebeast](https://hypebeast.com/2017/12/new-balance-247-luxe-reptile) & [featuresneakerboutique](https://www.featuresneakerboutique.com/products/new-balance-247-luxe-reptile-green-beige)

Just in time for the New Year, New Balance launched a fresh iteration of its 247 Luxe model, which boasts a simplistic, brown, black and forest green colorway that's inspired by an alligator. To reflect this influence, the brand dubbed the colorway 'Reptile.'

The sneakers are constructed from nubuck leather, suede, and a mesh blend, making for a lightweight and breathable build that's able to last for years. New Balance's branding is marked on the center of sides on the uppers, with a large "N" embroidered on top of the scale-like black material.

Consumers can find the new 247 Luxe model at retailers like Feature, as well as New Balance's online store and it's many other retailers.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 36% | Activity: 27% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Reptile-inspired Sneakers:** Opportunity to create sneakers with designs inspired by reptiles, offering unique and visually striking options for consumers.
- **Lightweight and Breathable Builds:** Opportunity to develop sneakers with nubuck leather, suede, and mesh blends for a durable yet comfortable and breathable fit.
- **Branded Embroidery Design:** Opportunity to incorporate large embroidered branding on sneakers' uppers, providing a distinctive and recognizable feature for consumers.

### Who This Affects Most

- **Footwear:** Disruptive innovation opportunities in the footwear industry by introducing reptile-inspired designs and lightweight, breathable constructions.
- **Fashion Retail:** Opportunity for retailers to offer unique and branded sneaker options to consumers, attracting enthusiasts seeking distinctive footwear.
- **Sports Apparel:** Disruptive potential in sports apparel industry by incorporating reptile-inspired designs and innovative material blends in sneaker constructions.

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