# 24-Hour Liquid Liners Urban Decay's 24/7 Ink Liquid Liners are Paint Brush-Inspired By Jana Pijak | Published 2024-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/247-ink-liquid-liners References: [urbandecay](http://www.urbandecay.ca/)  [Urban Decay](https://www.trendhunter.com/trends/face-bond-range) is revolutionizing eyeliner with its 24/7 Ink Liquid Liners, promising lasting color for up to 24 hours. Inspired by professional paint brushes, this next-gen liner features an ultra-sharp tip and patented precision grip, ensuring every stroke is smooth and precise. The vivid, vegan formula glides effortlessly for fierce wings or free-flowing designs and was first launched in March 2023. The 24/7 Ink Liquid Liners are smudge-, fade-, transfer-, and water-resistant, ensuring budge-proof color that sets in seconds. They are also easy to remove and require no scrubbing. With nine long-lasting shades in matte and shimmer finishes, including bold blacks and vibrant teals, the makeup product offers something for everyone and can be paired with Urban Decay's iconic 24/7 lineup for a complete eye look. The product is available online and in-store at [Sephora](https://www.trendhunter.com/trends/tinted-brow-gel) and select [Shoppers Drug Mart](https://www.trendhunter.com/trends/epic-inky-stix) locations. Image Credit: Urban Decay ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 41% | Activity: 63% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Long-lasting Eyeliners:** Addressing consumer demand for durable makeup products, brands are innovating with formulas that promise extended wear without compromise. - **Precision Application Tools:** Inspired by professional tools like paint brushes, makeup brands are developing liner applicators that offer unparalleled accuracy and control for flawless results. - **Vivid Vegan Formulas:** Brands are harnessing the trend towards vegan beauty by creating vibrant and cruelty-free liquid liners that appeal to environmentally conscious consumers. ### Where This Applies - **Beauty & Cosmetics:** The beauty industry continues to evolve with innovative eyeliner products that cater to changing consumer preferences for long-lasting, precise, and cruelty-free makeup. - **Retail & E-commerce:** E-commerce platforms and retail outlets are poised to benefit from the demand for innovative liquid eyeliners, offering consumers convenient access to the latest beauty trends online and in-store. - **Professional Tools & Accessories:** The professional tools and accessories industry has an opportunity to explore collaborations with makeup brands to develop cutting-edge applicators inspired by precision instruments for improved makeup application. ## Related on Trend Hunter - [Smokey Eye Liners](https://www.trendhunter.com/trends/epic-inky-stix.md) - [Long-Wear Stage-Proof Eyeliners](https://www.trendhunter.com/trends/stageproof-eyeliner.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Eyeshadow-Liner Hybrids](https://www.trendhunter.com/trends/liquideyes.md) - [Smudge-Proof Brown Eyeliners](https://www.trendhunter.com/trends/tubing-eyeliner.md) - [Gem-Toned Eyeliners](https://www.trendhunter.com/trends/vivid-rich-mechanical-pencil.md) - [Peel-Off Lip Liner Stains](https://www.trendhunter.com/trends/sacheu-beauty.md) - [Longwear Creamy Lip Liners](https://www.trendhunter.com/trends/traced-out-pencil.md) - [Hybrid Makeup Pens](https://www.trendhunter.com/trends/bigshow-multiuse-eyeshadow-pen.md)