# Ultra-Supportive Nursing Bras ThirdLove's 24/7 Classic Nursing Bra is Both Comfy and Supportive By Katherine Pendrill | Published 2019-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/247-classic-nursing-bra References: [businessinsider.de](https://www.businessinsider.de/thirdlove-24-7-classic-nursing-bra-review?r=US&IR=T) & [thirdlove](https://www.thirdlove.com/products/24-7-classic-nursing-bra-twilight?clickid=xKOy5QRfXxyJTEhwUx0Mo3EzUklWKl1RSSk8T80&irgwc=1&utm_medium=affiliate&utm_source=ImpactRadius&utm_campaign=196318&utm_content=Online%20Tracking%20Link) [ThirdLove](https://www.trendhunter.com/trends/bare-mesh-bras) is already known for its well-fitting, everyday bras, and now the company is expanding its range to also include the 24/7 Classic Nursing Bra. This postpartum bra is designed to be as sleek and supportive as a regular bra, but with added features that make it easy for new moms to breastfeed. The 24/7 Classic Nursing Bra is described as an [underwire bra](https://www.trendhunter.com/trends/underwire-bra-collection) that "does it all." The bra boasts ultra-thin memory foam cups, which conform to the body and give the bra added shape. The cups also drop down for [easy nursing or pumping](https://www.trendhunter.com/trends/naturalwave-double-electric-breast-pump). But beyond the practical features, the bra also boasts luxurious touches not usually found on postpartum bras, such as clip-down pleated straps and gold alloy strap adjusters. To cater to a wide variety of moms, ThirdLove also offers a 24/7 Classic Wireless Nursing Bra and 24/7 Front Closure Nursing Bra. Image Credit: *ThirdLove.* ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 47% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What's Driving This Trend - **Luxury Postpartum Bras:** Opportunity for companies to create luxurious and stylish bras specifically designed for postpartum mothers. - **Functional Underwire Nursing Bras:** There is a gap in the market for comfortable underwire nursing bras that cater to new mothers' practical and supportive needs. - **Innovative Nursing Bra Features:** Companies would benefit from adding new features such as clip-down pleated straps and gold alloy strap adjusters to their nursing bras. ### Who This Affects Most - **Lingerie Industry:** The lingerie industry can take advantage of the untapped market of postpartum mothers with stylish and supportive bras. - **Maternity Industry:** Expanding offerings beyond maternity clothing is an opportunity for companies selling products to new mothers. - **Design and Manufacturing Industry:** Innovative and practical designs, as well as the manufacturing of these bras, can create a new market for companies. ## Related on Trend Hunter - [Wearable Breast Pump Bras](https://www.trendhunter.com/trends/multi-function-wearable-breast-pump.md) - [Ultra-Comfortable Bare Mesh Bras](https://www.trendhunter.com/trends/bare-mesh-bras.md) - [Comfortable Seamless Bras](https://www.trendhunter.com/trends/comfortable-seamless-bras.md) - [Functional Postpartum Recovery Sets](https://www.trendhunter.com/trends/postpartum-recovery1.md) - [Supportive Maternity Shapewear](https://www.trendhunter.com/trends/maternity-shapewear.md) - [Intimate Maternity Clothing Capsules](https://www.trendhunter.com/trends/maternity-postpartum-line.md) - [Hands-Free Breast Pumps](https://www.trendhunter.com/trends/momcozy-mobile-style.md) - [Comfort-Focused Shapewear Bras](https://www.trendhunter.com/trends/shapewear-bra.md) - [Functional Support Bras](https://www.trendhunter.com/trends/underwire-bra-collection.md)