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# Exorbitantly Priced Cars
The €2.4 Million Bugatti Chiron is Revealed Ahead of Geneva Motor Show

By Meghan Young | Published 2016-03-01 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/24-million-bugatti-chiron
References: [theverge](http://www.theverge.com/2016/2/29/11133374/bugatti-chiron-pictures)

Perhaps one of the most extravagant vehicles the world has ever seen, the €2.4 Million Bugatti Chiron has finally been revealed. Debuted ahead of the Geneva Motor Show, this [multimillion dollar design](https://www.trendhunter.com/trends/aston-martin-valiant) has everything and more that a car connoisseur would expect. Surprisingly, it is electronically limited to a max speed of 261 miles per hour, most likely for safety reasons.

Full of luxury details both inside and out, the €2.4 Million Bugatti Chiron is made for both the Bruce Waynes and Batmans of the world. It's only appropriate that the [latest Batman vs. Superman film](https://www.trendhunter.com/trends/pininfarina-b95-gotham) is coming out soon. Perhaps that will inspire someone to drop the small (or not so small) fortune on this [sleek and powerful car](https://www.trendhunter.com/trends/modified-luxury-vehicle). The €2.4 Million Bugatti Chiron is a beauty.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 87% | Activity: 85% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Extravagant Luxury Vehicles:** There is a trend towards the creation of exorbitantly priced cars with extravagant designs and luxury details that cater to car connoisseurs.
- **Electronically Limited Speed:** There is a trend towards electronically limiting the top speed of high-performance cars like the €2.4 Million Bugatti Chiron for safety reasons.
- **Influence of Pop Culture on Car Trends:** The upcoming Batman vs. Superman film has the potential to inspire individuals to invest in luxury vehicles like the €2.4 Million Bugatti Chiron.

### Industries Being Reshaped

- **Luxury Auto Manufacturing:** The luxury auto manufacturing industry can capitalize on the trend of creating exorbitantly priced, high-end vehicles with exclusive designs and luxury features.
- **Automotive Safety Technology:** The automotive safety technology industry has an opportunity to develop innovative solutions that electronically limit the speed of high-performance cars to enhance driver safety.
- **Film and Entertainment Merchandising:** The film and entertainment merchandising industry can leverage the influence of popular films like Batman vs. Superman to market and sell luxury vehicles to enthusiasts and collectors.

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