# Fold-Away Fashion Stores The 24 Issey Mikaye Store Can Easily be Stored Anywhere By Souzan Michael | Published 2011-07-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/24-issey-miyake References: [designboom](http://www.designboom.com/weblog/cat/9/view/15685/moment-design-24-issey-miyake-store-in-sapporo.html) & [moment-design](http://www.moment-design.com/works/interior/24_ISSEY_MIYAKE__Sapporo-e.html) Hisaaki Hirawata and Tomohiro Watab of the Japanese design group Moment Design have created a unique clothing store for label 24 Issey Miyake. Located in Sapporo, Japan. Modularity and functionality were the main factors in the creation of this design and it certainly shows. The flexible store is comprised of 100 rectangular panels that can be propped open to display accessories. Poles can also be attached to the panels to create makeshift clothing racks. The purpose of the flexible and easy-to-manage design is the constant changing nature of the fashion industry. Throughout seasons, rather than completely revamping a display, employees can simply fold away panels, add or take down racks of clothing or move locations without any of the hassle of traditional seasonal changes. The result is a store that looks modern and fresh, which perfectly complements the iconic yet modern look of 24 Issey Miyake. Photo Credits: [designboom](http://www.designboom.com/weblog/cat/9/view/15685/moment-design-24-issey-miyake-store-in-sapporo.html) I [moment-design](http://www.moment-design.com/works/interior/24_ISSEY_MIYAKE__Sapporo-e.html) ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 30% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Modular Store Designs:** The use of modular panels and adjustable poles in clothing stores allows for easy customization and adaptability, providing an opportunity for disruptive innovation in the retail industry. - **Flexibility in Fashion Retail:** The adoption of flexible store designs that can easily be folded away or rearranged offers a unique approach to displaying and organizing clothing, presenting a disruptive innovation opportunity for fashion retailers. - **Seasonally Responsive Retail Solutions:** Developing retail solutions that allow for quick and efficient changes in store layouts and designs to accommodate seasonal variations can revolutionize the fashion industry and create new disruptive innovation opportunities. ### Sectors Adopting This - **Fashion Retail:** The implementation of fold-away stores can greatly benefit the fashion retail industry by providing a versatile and efficient space for displaying clothing and accessories. - **Store Fixtures and Display Systems:** Manufacturers and suppliers of modular store fixtures and display systems have an opportunity to disrupt the retail industry by offering innovative and customizable solutions to clothing brands. - **Interior Design and Architecture:** Interior designers and architects can explore disruptive innovation opportunities in creating flexible and adaptable store layouts that cater to the ever-changing needs of fashion retail. ## Related on Trend Hunter - [Skewer-Inspired Structural Exhibitions](https://www.trendhunter.com/trends/fold-and-crease-extended.md) - [Experimental Programmable Clothing](https://www.trendhunter.com/trends/programmable-clothing.md) - [Seasonal Interactive Fashion Installations](https://www.trendhunter.com/trends/washi-paper.md) - [Modular Retail Frameworks](https://www.trendhunter.com/trends/espacio-gdl-store.md) - [Modular Retail Systems](https://www.trendhunter.com/trends/shift-space.md) - [Pleated Designer Dog Houses](https://www.trendhunter.com/trends/issey-miyappy-tessellations.md) - [Closet-Equipped Luggage Designs](https://www.trendhunter.com/trends/flightable-closet.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md)