# Video Game Endurance Races The 24 Hour Gran Turismo 5 Race is for Hardcore Gamers By Michael Hines | Published 2010-10-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/24-hour-gran-turismo-5 References: [autoblog](http://www.autoblog.com/2010/10/19/24-hour-gran-turismo-5-enduro-race-planned-for-aussie-motor-show/) & [us.gran-turismo](http://us.gran-turismo.com/us/) Two teams of hardcore gamers will get to be among the first to play the delayed Gran Turismo 5 when they compete in the 24 Hour [Gran Turismo 5 race](https://www.trendhunter.com/trends/driving-simulations) at the Australian International Motor Show. Two teams of 24 will play one race of Gran Turismo 5 for 24 hours. Each player takes a 1-hour turn on the oft-delayed, but highly anticipated, racing game from [Sony](https://www.trendhunter.com/trends/gran-turismo-7-database). I loved Gran Turismo 4, but I don't think you could convince me to get up at 2am to play Gran Turismo 5 for an hour. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 30% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Esports Endurance Races:** Opportunity for companies to sponsor and market endurance races in the growing eSports industry, targeting hardcore gamers. - **24-hour Gaming Events:** Opportunity for event organizers to create 24-hour gaming events, attracting players and audiences to experience long-form gaming competitions. - **Online Multiplayer Endurance Games:** Opportunity for game developers to create online multiplayer endurance games, allowing players to compete in long-form gameplay experiences against other players worldwide. ### Where This Applies - **Gaming Industry:** Developers and manufacturers can create and market games and gaming equipment tailored to the needs of hardcore gamers who participate in endurance races. - **Events Industry:** Event planners and organizers can attract a new audience by creating endurance gaming events and gaming-themed festivals. - **Sports Sponsorship Industry:** Opportunities for sports and gaming companies to sponsor gaming events, teams and players, creating new branding and marketing opportunities. ## Related on Trend Hunter - [Racing-Inspired Board Games](https://www.trendhunter.com/trends/lacorsa-grand-prix-game.md) - [Exclusive Car Gaming Upgrades](https://www.trendhunter.com/trends/gran-turismo-7-upgrade.md) - [Life-Like Race Car Games](https://www.trendhunter.com/trends/racing-revamped.md) - [Simulation Racing Games](https://www.trendhunter.com/trends/forza-motorsport.md) - [Spanish Special-Edition Automobiles](https://www.trendhunter.com/trends/yaris-gr-sport-gt7.md) - [Game-Exclusive Concept Cars](https://www.trendhunter.com/trends/gran-turismo-7.md) - [Automaker-Ran Gaming Tournaments](https://www.trendhunter.com/trends/honda-fan-cup.md) - [Co-Branded Racing Game Events](https://www.trendhunter.com/trends/gilette-p1-program.md) - [Luxury Game-Inspired Hypercars](https://www.trendhunter.com/trends/solus-gt.md)