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# DNA Drool Detection
23andMe Personal Genome Service

By Ben Preiss | Published 2008-03-03 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/23andme-personal-genome-service-send-us-your-spit-and-well-tell-you-who-you
References: [uncrate](http://www.uncrate.com/men/culture/services/23andme-personal-genome-service/) & [nytimes](http://www.nytimes.com/2007/11/17/us/17dna.html?pagewanted=print)

You probably leave samples on the sidewalk all the time, but send a [sample of spit](https://www.trendhunter.com/trends/microplastics-test) (and $1,000) to 23andMe Personal Genome Service you might get more than you bargained for. Using sophisticated DNA Drool detection instrumentation to unscramble your genetic codification, your results are then posted on the 23andMe website where you can:

-- Search and explore genes contributing to their personal characteristics, such as lactose intolerance, athletic ability, and food preferences;

-- Learn how the latest research studies relate to their genomes;

-- Compare their profiles to family and friends who are also 23andMe participants and trace the inheritance of genes associated with specific traits;

-- Discover [genetic roots](https://www.trendhunter.com/trends/genome-sequencing) and find out where and how their ancestors lived and learn about the prehistoric events they experienced, and;

-- Actively participate in a new research approach and contribute to the advancement of the field of genetics.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 9% | Activity: 74% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### What's Driving This Trend

- **Personalized Genomics:** Explore genes contributing to personal characteristics and trace the inheritance of specific traits.
- **Genetic Ancestry:** Discover genetic roots, learn about ancestors' lives, and understand prehistoric events experienced.
- **Participatory Research:** Actively contribute to the field of genetics through a new research approach.

### Who This Affects Most

- **Genetic Testing:** Utilize sophisticated DNA drool detection instrumentation in genetic testing services.
- **Biotechnology:** Apply personal genomics advancements in biotechnology research and development.
- **Health and Wellness:** Use genetic information to personalize health and wellness solutions.

## Related on Trend Hunter

- [Direct-To-Consumer Genetic Testing Products](https://www.trendhunter.com/trends/directtoconsumer-genetic-testing.md)
- [At-Home Genetic Testing Kits](https://www.trendhunter.com/trends/inagene-test-kit.md)
- [Genetic Athleticism Tests](https://www.trendhunter.com/trends/ancestrydna.md)
- [DNA-Based Nutrition Programs](https://www.trendhunter.com/trends/habit.md)
- [Genetic-Specific Nutrition Insights](https://www.trendhunter.com/trends/earth-fare-genopalate.md)
- [Drug Predisposition-Testing DNA Kits](https://www.trendhunter.com/trends/dna-testing-kits.md)
- [Pharmaceutical Research Initiatives](https://www.trendhunter.com/trends/discover23.md)
- [Ancient DNA Tests](https://www.trendhunter.com/trends/myheritage-ancient-origins.md)
- [DNA Ancestry Tests](https://www.trendhunter.com/trends/dna-ancestry-test.md)