# Eggshell Tonal Lifestyle Sneakers New Balance's 237 Shoe Gets a Neutral Colorway Update By Amy Duong | Published 2021-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/237-shoe References: [hypebeast](https://hypebeast.com/2021/3/new-balance-237-beige-white-black-release-info) & [track.webgains](https://track.webgains.com/click.html?wgcampaignid=1426435&wgprogramid=11073&clickref=HBEN-DA-FW--&wgtarget=https://www.overkillshop.com/en/new-balance-ms-237-cb.html?__cf_chl_jschl_tk__=d3fd4e1bd55b16a35ae102d5237516bf6ce370de-1615339383-0-Af514ypVmEVP2dCy-2OYrvAgiT1rgcTuAB32akQ4r5Z6KfRQbqnuP0ljRFyXs-rdlZPtVA4q_HliT4WvSuhQWBfM4wkbXWjyr_Gr5BGdDDxs4d3acbygdku5nVT4-pXYCmcToP0r4qm_gZJrrpofhjLfnkCuzMimsY64ZS9DtjpCmXlEv2J2zA_e7YkzApv40R4uGNm9SwHfWXZn7cFn1RLQE_tzrA_2ABDEkeTpwSZvzo1tbSjeXtdCq9CHzRRxq_PtNJ63nFDmWoME6M6U7oSbjJR53qQ4aPoOQW5e6RAp4pgERoCdZ9G_bGNjwmOEILF2eM6R1WPKE_FUw3cH8rk-quZO9LD4sppkmNtXXMJF) [New Balance](https://www.trendhunter.com/trends/1906l-3) introduces a new tonal iteration of the 237 shoe design that is adorned in [neutral tones](https://www.trendhunter.com/trends/204l-sneaker) spotlighted by beige and black. The lifestyle silhouette is designed with inspiration from heritage running footwear from past eras, specifically the 70s. The upper is traditional due to this, made with white mesh materials overlaid with beige suede for a supple textile across the heel, the midfoot, and the mudguard. The blend of light colors are contrasted by the black N logo on the quarter side of the shoe in leather materials. Black accents also make up the heel tab and the exposed fabric tongue tag. The inner half is marked with the tagline "The Intelligent Choice." Image Credit: Overkill ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 1% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Tonal Sneaker Trend:** Designing neutral colorways for popular sneaker styles. - **Heritage Inspiration Trend:** Incorporating design elements of past eras into modern shoe designs. - **Supple Textile Trend:** Using suede materials to create a soft and comfortable shoe design. ### Where This Applies - **Footwear Industry:** Integrating trendy colorways and design elements into classic sneaker styles. - **Fashion Industry:** Incorporating heritage design inspiration into modern fashion trends. - **Material Industry:** Developing new and innovative textile materials for shoe designs that prioritize comfort and durability. ## Related on Trend Hunter - [Neutral Tonal Summer Loafers](https://www.trendhunter.com/trends/1906l-3.md) - [Neutral Technical Lifestyle Sneakers](https://www.trendhunter.com/trends/linen-colorway-1.md) - [Neutral Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/m991wtr.md) - [Neutral Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/204l-sneaker.md) - [Minimal Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/509-sneaker.md) - [Minimal Monochromatic Sneakers](https://www.trendhunter.com/trends/nimbus-cloud-colorway.md) - [Earthy Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/made-in-usa-2.md) - [Dusty Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-1000-1.md) - [Retro Casual Lifestyle Sneakers](https://www.trendhunter.com/trends/1300-sneaker.md)