# Cozy Rooftop Bar Igloos New York's 230 Fifth Rooftop Bar Has Introduced 17 Cozy Custom-Made Igloos By Ell Smith | Published 2017-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/230-fifth-rooftop-bar References: [prnewswire](https://www.prnewswire.com/news-releases/english-releases/230-fifth-rooftop-bar-introducing-a-holiday-light-show-and-expanding-its-heated-rooftop-igloos-300554276.html) & [230-fifth](http://www.230-fifth.com/) 230 Fifth Rooftop Bar -- New York's largest [rooftop garden](https://www.trendhunter.com/trends/louix-louis-sky-garden) -- will be warming up its guests with a dazzling light show and 17 custom-made igloos, which offer a cozy and unobstructed view of Manhattan's skyline. The transparent igloo structures are 12 feet wide and seven feet high, providing guests with a warm and private space to enjoy a [seasonal cocktail](https://www.trendhunter.com/trends/holiday-cocktail-experience), while remaining protected from New York's harsh winter climate. Each igloo is outfitted with a gorgeous string of Christmas lights, helping guests immerse themselves in the holiday spirit. In addition, 230 Fifth Rooftop bar will offer its guests the largest nightly choreographed light show of its kind, which will be taking place during scheduled intervals throughout the evening. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Rooftop Igloo Bars:** The rise of rooftop igloo bars presents an oppotunity for the hospitality industry to offer unique and cozy experiences to guests all year round - **Custom Made Igloo Structures:** The demand for personalized and unique experiences creates an opportunity for companies to offer bespoke igloo structures for commercial or personal use - **Choreographed Light Shows:** Choreographed light shows can be a disruptive marketing tool for businesses in the entertainment and hospitality industries to attract customers and create immersive experiences ### Industries Being Reshaped - **Hospitality Industry:** Rooftop igloo bars can be a valuable addition for hotels and restaurants looking to offer a unique and cozy experience to their guests - **Outdoor Event Industry:** Igloo structures can be a disruptive innovation opportunity for event companies looking to offer unique and personalized outdoor event solutions - **Entertainment Industry:** Choreographed light shows can be a valuable marketing tool for businesses in the entertainment industry looking to attract a larger audience and create immersive experiences ## Related on Trend Hunter - [New Year’s Eve Celebrations](https://www.trendhunter.com/trends/rooftop-at-exchange-place.md) - [British-Inspired Winter Getaways](https://www.trendhunter.com/trends/the-standard-high-line.md) - [Elevated Summertime Rooftop Destinations](https://www.trendhunter.com/trends/creatures-rooftop.md) - [Late-Night Manhattan Lounges](https://www.trendhunter.com/trends/starchild-rooftop.md) - [Pink Winter Pop-Ups](https://www.trendhunter.com/trends/pink-pier.md) - [Scandinavian-Inspired Yurt Pop-Ups](https://www.trendhunter.com/trends/nordic-by-barchef.md) - [Winter-Themed Hotel Offerings](https://www.trendhunter.com/trends/mt-harriets.md) - [Festive Cognac Pop-Ups](https://www.trendhunter.com/trends/louis-xiii-transforms.md) - [NYC-Hotel Holiday Programs](https://www.trendhunter.com/trends/thompson-central-park.md)