# Winterized Technical Fashion Capsule Helly Hansen HH-118389225 Presents its New 222 Winter Capsule By Amy Duong | Published 2022-11-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/222-winter References: [highsnobiety](https://www.highsnobiety.com/p/helly-hansen-hh-118389225-222-winter-collection/)  [Helly Hansen](https://www.trendhunter.com/trends/hh118389225-4) [HH-118389225](https://www.trendhunter.com/trends/capsule-241) introduces its new 222 [Winter collection](https://www.trendhunter.com/trends/fall-and-winter-line) to combat the terrains of the cold. It features notable items including the HH ARC Reversible Puffa that is seen making a return along with two statement updates. It is followed by the ARC Storm Shell jacket that is paired with shell pants to create a suited look. Dorte Vedal, the design director states, "The 222 capsule builds upon the groundwork of the first winter 212 collection, retaining the focus on modularity and re-introducing further evolved versions of flagship HH-118389225 styles, [...]The bold colorways and statement camouflages are inspired by natural elements and non-typical winter landscapes, where we can reimagine Helly Hansen’s rich history through more abstract colors and patterns that are suited to the contemporary fashion consumer.“ Image Credit: Helly Hansen ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 36% | Activity: 18% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Technical Winter Fashion:** Opportunity to create fashionable and functional winter apparel that incorporates modular design and bold colorways. - **Modular Design:** Opportunity to create interchangeable and customizable winter apparel pieces for consumers. - **Nature-inspired Colorways:** Opportunity to use abstract patterns and colors inspired by non-typical winter landscapes to create unique winter fashion collections. ### Where This Applies - **Winter Apparel:** Opportunity to create functional and fashionable winter apparel, incorporating modular design and nature-inspired colorways. - **Fashion Design:** Opportunity to incorporate modular design and unique colorways inspired by non-typical winter landscapes, to create disruptive winter fashion collections. - **Outdoor Gear:** Opportunity to incorporate modular design and bold colorways into outdoor gear collections, appealing to consumers seeking functional yet fashionable apparel for cold weather activities. ## Related on Trend Hunter - [Archival Spring-Ready Gorp Apparel](https://www.trendhunter.com/trends/capsule-241.md) - [Modular Fw26 Tech Fashion](https://www.trendhunter.com/trends/hh118389225-4.md) - [Refined Spring-Centric Apparel](https://www.trendhunter.com/trends/reimagined-icons.md) - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md) - [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Tactical Weatherproof Fashions](https://www.trendhunter.com/trends/haven-fallwinter-2024-collection.md) - [Tactile Summer Capsules](https://www.trendhunter.com/trends/wild-horizon.md) - [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md)