# Watermelon Wheat Beers 'Hell or High Watermelon' from 21st Amendment Combines Flavors By Rebecca Byers | Published 2015-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/21st-amendment References: [21st-amendment](http://21st-amendment.com/beers/hell-or-high-watermelon/) 'Hell or High Watermelon' is a [fruity wheat beer](https://www.trendhunter.com/trends/zero-gravity-af) that is part of the impressive selection from independent San Francisco-based craft brewery 21st Amendment. Featuring a charismatic can design outfitted with modern reinterpretations of the Statue of Liberty, the wheat ale is infused with Magnum hops and 100% pure, fresh watermelon. One of the [fun summer seasonal beers](https://www.trendhunter.com/trends/citrus-sea-ipa) offered by 21st Amendment, 'Hell or High Watermelon' is actually brewed with fresh watermelon, giving it a refreshingly crisp but dry taste. This unique fusion ale is an example of the experimental attitude that craft beer drinkers have toward [unconventional flavor combinations](https://www.trendhunter.com/trends/apple-crisp-ale) and speaks to the interest of consumers in hyper-niche offerings that appeal to very specific palates. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 36% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-infused Beers:** Craft breweries can experiment in creating fruit-infused beers to cater to consumers with specific palates. - **Unconventional Flavor Combinations:** Consumers are interested in trying beers with unique and unconventional flavor combinations. - **Seasonal Beers:** Craft breweries can create seasonal beers to keep up with changing consumer preferences. ### Sectors Adopting This - **Craft Beer:** Craft breweries can capitalize on the current trend of fruit-infused beers and unconventional flavor combinations. - **Food and Beverage:** The trend of fruit-infused beers and unconventional flavor combinations can also extend to other food and beverage products. - **Hospitality and Tourism:** Hotels and restaurants can introduce seasonal fruit-infused beers to attract craft beer enthusiasts and promote local breweries. ## Related on Trend Hunter - [Hazy Watermelon IPAs](https://www.trendhunter.com/trends/beavertown-lunar-melon.md) - [Fruit-Forward Craft IPAs](https://www.trendhunter.com/trends/sweetwater-1.md) - [Fruity Wheat Beer Collections](https://www.trendhunter.com/trends/wheat-beer-collection.md) - [Orange-Hued Wheat Beers](https://www.trendhunter.com/trends/citrus-ales.md) - [Citrus-Spiked Wheat Ales](https://www.trendhunter.com/trends/citrusspiked-wheat-ales.md) - [Canned Watermelon Drinks](https://www.trendhunter.com/trends/mela.md) - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Juicy Watermelon Wines](https://www.trendhunter.com/trends/watermelon-moscato.md) - [Summer-Centric Hoppy Pilsners](https://www.trendhunter.com/trends/hoppy-pilsner.md)