# Celebrity-Led Meditation Journeys Alicia Keys and Deepak Chopra's 21-Day Meditation is Restorative By Kalin Ned | Published 2023-05-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/21day-meditation References: [youtube](https://www.youtube.com/watch?v=1pv3FNLTVhw&feature=youtu.be) & [chopra](https://chopra.com/guided-meditations/activating-the-divine-feminine) Alicia Keys and Deepak Chopra boast a 21-Day Meditation Journey called 'Activating the Divine Feminine: The Path to Wholeness.' The experience explores the "gentle power of the Divine Feminine" and seeks to offer restorative, healing, and balancing benefits to those who embrace it. The 21-Day Meditation Journey combines beautiful soundscapes, mantra-based meditations, and daily messages from Alicia and Deepak. The experience pairs well with [Keys Soulcare—the](https://www.trendhunter.com/trends/alicia-keys) Alicia Keys-supported brand that combines [nourishing skincare with daily affirmations](https://www.trendhunter.com/trends/tatcha-and-open) to "transform the time we spend caring for our skin into a moment of personal ceremony." Combining skincare and meditation in such a forward manner is a great marketing strategy. In this way, brands like Keys Soulcare position themselves as trusted support for individuals, especially those who experience high levels of stress.. Image Credit: Keys Soulcare ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 12% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-led Meditation Journeys:** Celebrity-led meditation journeys have become popular and offer an opportunity for brands to incorporate mindfulness into their marketing strategies. - **Combining Skincare and Meditation:** Combining skincare with meditation offers an opportunity for brands to position themselves as trusted support for individuals seeking restorative and healing benefits. - **Meditation for Health and Wellbeing:** Meditation for health and wellbeing is a growing trend that presents an opportunity for industries to incorporate mindfulness practices into their products and services. ### Where This Applies - **Skincare Industry:** The skincare industry could embrace meditation and mindfulness practices to offer more holistic and supportive products to individuals. - **Health and Wellness Industry:** The health and wellness industry could enhance their offerings by incorporating meditation and mindfulness practices, as more individuals seek out holistic approaches to health and wellbeing. - **Marketing Industry:** The marketing industry could explore the use of celebrity-led meditation journeys and the combination of skincare and meditation to create innovative and impactful strategies that resonate with customers seeking mindful and restorative experiences. ## Related on Trend Hunter - [Singer-Made Skincare Partnerships](https://www.trendhunter.com/trends/alicia-keys.md) - [Empowering Gratitude Journals](https://www.trendhunter.com/trends/keys-soulcare-gratitude-journal.md) - [Apparel-Branded Mindfulness Series](https://www.trendhunter.com/trends/mindshift-series.md) - [Multi-Sensory Spa Experiences](https://www.trendhunter.com/trends/111skin-and-myndstream.md) - [Mindful Skincare Programs](https://www.trendhunter.com/trends/tatcha-and-open.md) - [Women-Focused Structured Wellness Programs](https://www.trendhunter.com/trends/structured-wellness-program.md) - [Physician-Formulated Ayurvedic Oils](https://www.trendhunter.com/trends/chopra.md) - [Immersive Meditative Spaces](https://www.trendhunter.com/trends/sage-sound.md) - [Culturally Inclusive Meditation Apps](https://www.trendhunter.com/trends/roundglass-meditation-app.md)