# Female Millennial-Targeted Tequila Brands 21 SEEDS Launches Three New Handcrafted Tequila Flavors By Grace Mahas | Published 2019-07-26 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/21-seeds References: [fabnews.live](https://fabnews.live/disrupting-the-tequila-aisle-brigade-brings-21-seeds-to-life/) & [21seeds](https://www.21seeds.com/) 21 SEEDS, a [women-owned tequila brand](https://www.trendhunter.com/trends/wille-gin) that's built its reputation from well-crafted and [fruity tequilas](https://www.trendhunter.com/trends/devils-reserve-by-cuervo), recently announced the launch of its three new handcrafted flavors including cucumber jalapeño, grapefruit hibiscus, and Valencia orange. The company was founded by sisters Kat Hantas and Nicole Hantas-Emanuel alongside close friend Sarika Singh. The tequilas are simple and made with natural flavors for a refreshingly light drink. 21 SEEDS' tequilas are targeting Millennial women with empowering messages such as "[Girls call the shots](https://www.trendhunter.com/trends/shot-callers)." The design of the bottles features a "feminine aesthetic" with an uber-chic vibe and bright colors.The brand hopes to unite women across borders to share ideas and make meaningful moments with its new and disruptive tequilas. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Women-owned Liquor Brands:** Opportunity to cater to the growing demand for women-owned liquor brands by offering unique and innovative products. - **Fruit-infused Tequilas:** Possibility to capitalize on the popularity of flavored spirits by creating fruit-infused tequilas with creative and unexpected combinations. - **Empowering Messaging in Alcohol Industry:** Potential to disrupt the alcohol industry by incorporating empowering messages in branding to resonate with Millennial women. ### Where This Applies - **Liquor Industry:** Opportunity for liquor companies to support and promote women-owned brands in order to tap into a growing consumer segment. - **Beverage Manufacturing:** Opportunity for beverage manufacturers to explore new and innovative methods of infusing tequilas with natural flavors to cater to evolving consumer preferences. - **Marketing and Branding:** Chance for marketing and branding agencies to help alcohol brands develop empowering messaging strategies that resonate with female Millennial consumers. ## Related on Trend Hunter - [Women-Specific Tequila Brands](https://www.trendhunter.com/trends/geneba-tequila.md) - [Infused Cocktail-Ready Tequilas](https://www.trendhunter.com/trends/21seeds-infused-tequila.md) - [Infused Tequila Recipes](https://www.trendhunter.com/trends/21-seeds-1.md) - [Women-Led Ultra-Premium Tequilas](https://www.trendhunter.com/trends/1953-tequila.md) - [Female-Focused Canned Cocktails](https://www.trendhunter.com/trends/faux-pas.md) - [Fruit-Infused Tequila Spirits](https://www.trendhunter.com/trends/neurita-tequila.md) - [Freshly Flavored Tequila Seltzers](https://www.trendhunter.com/trends/craft-tequila-seltzer.md) - [Rapper-Inspired Tequila Brands](https://www.trendhunter.com/trends/megan-thee-stallion-1.md) - [Seeded Agave Tequilas](https://www.trendhunter.com/trends/maestra-selection.md)