# Dual-Action Scalp Haircare Biotera's 2:1 Intensives Support Optimal Scalp Conditions By Laura McQuarrie | Published 2024-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/21-intensives References: [fr.finance.yahoo](https://fr.finance.yahoo.com/news/zotos-professional-prioritizes-scalp-care-113600348.html) & [zotosprofessional](https://www.zotosprofessional.com/pages/biotera)  Biotera dropped three new Intensive products to expand its lineup of scalp-friendly solutions, and each of the new 2:1 Intensives delivers convenience and affordability. Biotera's new 2:1 Intensive products respond to consumers' increased awareness on the importance of [scalp health](https://www.trendhunter.com/trends/lavender-lychee-scalp-collection), all the while delivering specialized care. Designed to complement and optimize a Biotera user's hair care regimen, the 2:1 Intensives boast two times the pre- and post-biotic blend of coconut yogurt compared to the current portfolio. There's a dermatologist-tested, sulfate-free and vegan 2:1 [Scalp](https://www.trendhunter.com/trends/hair-travel-kit) Scrub + Shampoo that gently exfoliates with apricot seeds, 2:1 Cool + Hydrate Balm, and 2:1 Protective Leave-In + Overnight Treatment in the lineup, which recognizes that the secret to full and healthy hair starts at the scalp. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 57% | Activity: 78% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Scalp-friendly Solutions:** In response to increased consumer awareness of scalp health, Biotera introduces specialized scalp-friendly products for optimal care. - **Dual-action Intensives:** Biotera's new 2:1 Intensive lineup offers convenience and affordability with a dual approach to hair and scalp care. - **Pre- and Post-biotic Blends:** Biotera's 2:1 Intensive products feature enhanced pre- and post-biotic blends, paving the way for advanced scalp treatments. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty and personal care industry can explore innovative scalp-friendly products to cater to the growing demand for specialized scalp care solutions. - **Haircare:** The haircare industry has disruptive innovation opportunities in developing dual-action intensives that combine scalp care with hair treatments for comprehensive care. - **Natural Skincare:** Natural skincare companies can capitalize on the trend of pre- and post-biotic blends by incorporating them into scalp treatments for a holistic approach to skin health. ## Related on Trend Hunter - [Scalp-Nourishing Hair Capsules](https://www.trendhunter.com/trends/briogeo-1.md) - [Cleansing Scalp Treatments](https://www.trendhunter.com/trends/hair-renew.md) - [Personalized Scalp Care Systems](https://www.trendhunter.com/trends/nutrire.md) - [Intensely Hydrating Scalp Serums](https://www.trendhunter.com/trends/daily-hydro-scalp-serum.md) - [Dandruff Relief Haircare Systems](https://www.trendhunter.com/trends/dandruff-relief.md) - [Premium Scalp Care Collections](https://www.trendhunter.com/trends/scalpceuticals-pro.md) - [Biotechnology-Powered Haircare Regimens](https://www.trendhunter.com/trends/biotech-blowout.md) - [Comprehensive Three-Step Haircare Systems](https://www.trendhunter.com/trends/scalp-vitality.md) - [Hydration-Focused Scalp Serums](https://www.trendhunter.com/trends/blossom-essentials.md)