<!-- canonical: https://www.trendhunter.com/trends/20yearsofplay -->
<!-- robots: noindex -->

# Gaming Console Anniversaries
PlayStation's #20YearsofPlay Campaign Looks Back Fondly

By Rebecca Byers | Published 2015-10-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/20yearsofplay
References: [marketingland](http://marketingland.com/playstation-20yearsof-play-celebrates-brands-20th-anniversary-video-fan-tweets-115761)

The #20YearsofPlay campaign launched earlier in 2015 by [PlayStation](https://www.trendhunter.com/trends/sonys-celebrates-30th-anniversary) is a nostalgic look back at how the technology has grown and evolved along with us. Kicked off with an emotional commercial, the #20YearsofPlay campaign invites consumers to share their own PlayStation memories online via social media.

In order to create the nostalgic campaign, PlayStation teamed up with the creative team at design agency [Studio Output](https://www.trendhunter.com/trends/collection-studio) and production studio Found. The collaborative team collected enthusiastic votes from PlayStation users and converted the content into animated video, which was then published and shared through the brand's social media pages.

Another aspect of the campaign saw the PlayStation UK [Twitter](https://www.trendhunter.com/trends/barcade-campaign) account tweet out memorable moments from the brand's 20-year history over a period of 20-hours.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 35% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Nostalgic Campaigns:** Opportunity to use nostalgia to connect with consumers and create emotional brand experiences.
- **User-generated Content:** Harnessing user-generated content to build brand loyalty and engagement.
- **Social Media Marketing:** Utilizing social media platforms to connect with consumers and amplify brand message.

### Where This Applies

- **Advertising & Marketing:** Opportunity for creative agencies to develop engaging campaigns that tap into nostalgia to drive brand awareness and customer interaction.
- **Video Games:** Using user-generated content to enhance the gaming experience and foster a sense of community.
- **Technology & Electronics:** Leveraging social media platforms to promote and showcase product advancements and celebrate milestones.

## Related on Trend Hunter

- [Game Console Anniversary Releases](https://www.trendhunter.com/trends/sonys-celebrates-30th-anniversary.md)
- [Nostalgic Anniversary Console Updates](https://www.trendhunter.com/trends/ps5-anniversary-update.md)
- [Retro-Style Gaming Consoles](https://www.trendhunter.com/trends/playstation-5-30th-anniversary-limited-edition.md)
- [Archival Game-Honoring Books](https://www.trendhunter.com/trends/30th-anniversary-book.md)
- [Gaming Anniversary Timepieces](https://www.trendhunter.com/trends/playstation-x-anicorn.md)
- [Anniversary-Celebrating Console Bundles](https://www.trendhunter.com/trends/playstation-30th-anniversary.md)
- [Nostalgic Console-Joint Fashion](https://www.trendhunter.com/trends/beams-and-playstation.md)
- [Nostalgic Gaming Snacks](https://www.trendhunter.com/trends/gaming-snacks.md)
- [Console-Collectible Toy Figurines](https://www.trendhunter.com/trends/playstation-x-berbrick.md)